ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., The post Crisis Management 101: Shark Week Case Study, Pt.

Case Study 118

Case Study Crisis Management Crisis Study 118

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

Case Study 68

Case Study Study Strategy Publicity 68

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. In many cases they support a path to a market leadership position. Support employer branding. Generate case study content.

B2B 334

B2B Company Case Study Conference 334

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. Read the full case study. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. To Brand or Not to Brand. There are tradeoffs regarding branded names vs. generic labels.

Case Study 266

Case Study Marketing Software Technology 266

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

Remote PR Jobs

NOVEMBER 8, 2022

Generating Brand Awareness - leads to easier sales: As you know by now, effective PR increases brand awareness. Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves.

Case Study 230

Case Study Engineering SEO Reputation 230

Communications Conversations

SEPTEMBER 26, 2014

They’re not slapped together like some make-shift blog. This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Forget about the brand for a moment. Their loves.

Storytelling 165

Storytelling Web Case Study Brand 165

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A blogger from some tech company’s blog will always be included. This is an age-old debate within HARO.

Brand 152

Brand Branding Reddit Pitching 152

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. Here is why and how to best navigate the year ahead.

Brand 135

Brand Branding Employee Case Study 135

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. Your brand should be ever evolving. Own what’s left.

Brand 229

Brand Branding Pinterest Instagram 229

Waxing UnLyrical

MARCH 26, 2012

write their own blog post to promote IWD 2012. And in 2011, there were seven blog posts on the campaign that had been tracked. After days and days of research, we narrowed down our target outlets – which included a lot of blogs, but also blogs on the online counterparts to women’s publications – to around 245.

Case Study 102

Case Study Internal International Study 102

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

PRSay

MAY 10, 2022

DON’T lead with the features: Find all of our client case studies in this file. DO lead with the benefits: Inspire your prospects, build your credibility and win customers over with this file of client case studies. Next time you write a press release, blog post or content-marketing piece, put the reader first.

Case Study 191

Case Study Training Writing Storytelling 191

Communications Conversations

MAY 4, 2016

Brand lesson : Never underestimate the power of free stuff. But, I can almost guarantee it’s leading to more brand affinity for our favorite baseball team (after all, how do you account for tens of thousands of people showing up at the park each night for a team as putrid as the Twins?!?!). Execution, my friends. Absolutely.

Case Study 60

Case Study Employee Study Software 60

5W PR

JANUARY 12, 2024

Engaging with the audience in real-time fosters a sense of community and positions a brand as an authority in the field. Case studies and success stories Showcase success stories through compelling case studies. This format encourages engagement and positions the brand at the center of meaningful conversations.

B2B 78

B2B Creativity Case Study B2C 78

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. 3 ways your brand can level up its SEO strategy. According to Ashley Cummings —freelance writer for brands like Salesforce and Hashtagpaid —that’s a huge error.“The The biggest mistake brands make with SEO?

SEO 144

SEO Strategy Brand Branding 144

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Owned Media & Content Strategy. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

Shift Communications

AUGUST 8, 2022

Here to help is superstar Lizzo who recently turned a DE&I crisis and misstep into an amazing diversity statement and brand win. A brand hit. The scale and intensity of the outrage and the potential brand (and business) damage were intensified by what Lizzo does with her music and public platform. Take real action.

Crisis 78

Crisis Brand Branding Case Study 78

Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Getting noticed requires earning readers’ trust, and 90 percent of them trust influencers more than they’ll ever trust your brand. Your brand isn’t alone in the race to partner with an influencer. Highlight Shared Interests. Create Suspense.

Case Study 192

Case Study How To Media Pitching 192

Karen Freberg

JULY 11, 2020

I have gotten a lot of questions and inquiries over the years about brand partnerships. I have had the great opportunity to work with some incredible brands on various projects, campaigns, and initiatives, and yet – all have been done while I have been a professor. Understand you CAN have brand partnerships as a professor.

Brand 70

Brand Branding How To Education 70

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

A review of existing content such as blogs, case studies and even growth stories and metrics can inspsire the first proactive pitch to drive an early earned media story. It should also provide context to reflect how the business or brand fits into the industry as well as adjacent niche stories they can address.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

Stephen Waddington

JANUARY 9, 2022

If you’ve got a case study, examples of best practice, innovation, or favourite tools, we would love to have you involved. March – newsjacking and responsive marketing How do you incorporate a brand, organisation, or individual into the news cycle? We’re looking for newshounds to share their tips.

Media Relations 132

Media Relations Media Case Study Storytelling 132

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. Brand perception audit. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

OnePitch

AUGUST 3, 2022

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. Not only did the placement feature images and logos, but it also took extensive data from the official case study. Want more blogs like this?

Retail 52

Retail Pitching How To Case Study 52

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links.

SEO 125

SEO Case Study Conference Retail 125

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts.

Media 100

Media Pinterest LinkedIn Case Study 100