Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. What types of content do you want produced?

Writing 217

Writing Content Marketing Blogging Meeting 217

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content.

Content Marketing 40

Content Marketing Marketing SEO Web 40

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. LinkedIn Pulse takes your ability to promote your company’s content to a new level by sharing your knowledge in highly targeted way s. 5) Reach a different type of audience than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. If a last minute marketing request comes in (for instance, this senior marketing manager asking Alexa to contribute to a blog post), expectations may need to be set and a middle ground found. Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

Victorious PR

MARCH 30, 2023

Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry. If you would like to learn more about how we can create an amazing PR campaign for your business, please book a call with us today. We’re here to help!

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

Leveraging Thought Leadership Finally, PR for entrepreneurs can be a key element in allowing individuals to establish themselves as thought leaders in their industry. If you would like to learn more about how we can create an amazing PR campaign for your business, please book a call with us today. We’re here to help!

Publicity 52

Publicity Brand Branding Reputation 52

Victorious PR

APRIL 21, 2023

Through press releases, media pitches, and other PR tactics, good PR agencies can help brands secure coverage in relevant industry publications, online portals, and social media platforms, thereby increasing their visibility and credibility in the market.

Reputation 52

Reputation Advertising Advertising Education 52

ImPRessions - Crenshaw Communications

APRIL 27, 2017

This should encompass key topics related to your expertise, content frequency, and the most relevant social platforms. Monitoring content performance will help determine whether the content you’re producing is helping you meet your goals. Share parts of your journey – good and bad – as they happen. .

Brand 149

Brand Branding Healthcare B2C 149

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Publishing a book can also add credibility and authority to your company as well as your personal brand. In this post, we will look at some of the services that are available to produce a self-published book of content relatively cheaply. The Book Patch.

Print 120

Print How To Local Customer Service 120

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

Cision

JANUARY 18, 2016

More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. LinkedIn’s user demographics are uniquely positioned for targeted content distribution (discussed a little later). Use proper blog structure.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Sword and the Script

NOVEMBER 12, 2016

Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. Additional recommended reading: The Buyer’s Journey and Why Content Marketing is a Thing. B2B Customers Want Thought Leadership.

B2B 115

B2B Marketing How To Survey 115

wiredPRworks

NOVEMBER 23, 2021

Bloggers can add a static page or a link to a blog post with a welcome message and a reader’s guide. A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Let your prospects know – right away – you’re glad they are there. Send Gifts!

How To 52

How To LinkedIn Local Social Media 52

Deirdre Breakenridge

APRIL 17, 2017

I once spent three days hiking in the Himalaya’s with the goal of seeing one of the most spectacular views of Annapurna, the world’s first 8,000-meter mountain to be climbed (I encourage you to read the book). See more articles on our Insights Blog. The first morning was the hardest and scariest, with sheer drops to the side of us.

Measurement 247

Measurement Communications Banking Crisis Communications 247

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Book a Social Selling Secrets Masterclass Discovery Call. Direct Deploy: Engaging Content Marketing. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 52

Industry How To Comparison Leadership 52

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Sword and the Script

JANUARY 3, 2023

He is credited with developing many of the principles and techniques that are still used in PR today, and his book ‘Propaganda’ is considered a classic in the field. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 99

Interviews Publicity Technology Social Media 99

Deirdre Breakenridge

APRIL 10, 2017

Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network. and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

OCTOBER 22, 2019

I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. In my view, email newsletters are the original content marketing.

Marketing 65

Marketing Survey Study B2B 65

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. We leverage our weekly marketing and product marketing newsletters as the main vehicles to distribute the content.

Brand 71

Brand Branding Marketing Facebook 71

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. In my previous experiences, I had not been exposed to women in positions of leadership. That experience also sparked an interest in marketing. When you think enterprise sales, it’s probably not Disney that comes to mind.

B2B 81

B2B Social Media Company Marketing 81

Karen Freberg

JANUARY 5, 2018

In fact, one of our course books is going to be Mark Schaefer’s KNOWN book (and I am thrilled Mark will be doing a guest talk for my class this spring!). I have been impressed not only with the content marketing efforts from Talkwalker, but also their platform. Talkwalker.

Tools 40

Tools Brand Branding Social Media 40

PR in High Definition

DECEMBER 20, 2016

We see a lot of blog posts around this time of year looking at how to plan PR campaigns and set objectives. Pave the way for lead generation by doing a media relations campaign and target your prospects with paid social and content marketing campaigns. Once you’ve done this, a good plan should flow like a well-written book.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. They’ll cover: Brand Awareness & Thought Leadership. A model for success.

Leadership 93

Leadership Brand Branding How To 93

wiredPRworks

NOVEMBER 23, 2016

Bloggers can add a static page or a link to a blog post with a welcome message and a reader’s guide. A comment or reply to a social media message, LinkedIn article, or on their blog might start out with, “Thanks for the story you did on time management. Let your prospects know – right away – you’re glad they are there. Send Gifts!

LinkedIn 40

LinkedIn Local Social Media Leadership 40

PR in High Definition

JANUARY 17, 2017

Facebook hopes that brands will use Facebook Live Audio for book readings, interviews and of course talk radio, bringing low-bandwidth, real-time audio broadcast content to news feeds and Facebook pages. Facebook has spotted this trend and has sought to develop a new platform for brands to reach their audience, Facebook Live Audio.

Radio 48

Radio Facebook Tools Social Media 48

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. It’s okay to be anxious (but get over it).

Writing 120

Writing Social Media Community Course 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Five book recommendations. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. My favourite seven. Very painful.

Writing 114

Writing Social Media SEO Blogging 114