PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. Editing content is not only okay—it’s preferred. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Our answer?

SEO 52

SEO Google Engineering eBook 52

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

SEO 93

SEO Strategy Google Engineering 93

Shift Communications

MAY 26, 2022

By Sarah Babbitt, VP, Agency Marketing. They’re suggesting survival mode is key, especially for young tech companies who have yet to establish strong market fit. Either way, as the markets spiral and confidence drops, it surfaces an important lesson in communicating through volatility. that show stability and continued growth.

Employee 88

Employee Case Study Corporate Trends 88

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Press release distribution can help you reach your target audience. Neglecting to distribute press releases the proper way might end with your releases getting tossed out. Define Your Audience. Marital status.

How To 96

How To Guidelines Writing Pitching 96

PR Fuel

SEPTEMBER 16, 2021

Press releases are also important marketing tools. Employing a call to action (CTA) in your press release is a great way to increase traffic to your website. The reality is, people need to be told what next steps to take. A call to action is a marketing strategy. The point is they need to be in there somewhere.

Writing 91

Writing Resources Social Media Creativity 91

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them.

Tools 120

Tools How To SEO Writing 120

Stephen Waddington

FEBRUARY 14, 2019

There’s a gap between what students are taught at college or university and what you need to know to get ahead at work. Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve recently landed at Metia, the digital marketing agency as managing director.

Communications 95

Communications Community Blogging Agency 95

Cision

NOVEMBER 5, 2015

Annoyed that nobody read your press release and that journalists don’t give a hoot? Writing press releases is hard, or at least writing good ones that stand out is. These mistakes are common and probably cover most of what you’re doing wrong with your press release. So why do you write like that?

Conference 120

Conference Writing Creativity Web 120

Cision

FEBRUARY 24, 2016

There are thousands of articles available online to help you become a better marketing writer or blogger. And this is just as important to get right as your next blog post. Want better insights on your customers? Just like you center a blog post around one main idea, you should do the same with any client communication.

Communications 120

Communications Writing Blogging Report 120

Cision

FEBRUARY 24, 2016

There are thousands of articles available online to help you become a better marketing writer or blogger. And this is just as important to get right as your next blog post. Want better insights on your customers? Just like you center a blog post around one main idea, you should do the same with any client communication.

Communications 120

Communications Writing Blogging Report 120

Rock the Status Quo

AUGUST 1, 2014

PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. Why did she like it? There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. Today’s GOOD(!)

Pitching 173

Pitching Guidelines Facebook Advertising 173

Presspage

MARCH 13, 2018

Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic. Stick to your social media plans, analyze the new data, and make adjustments where you see your reach slipping, assuming reach is your most important analytical target.

Facebook 113

Facebook Social Media Analytics Blogging 113

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Encourage communication and collaboration across your team. And much, much more.

Blogging 56

Blogging Strategy Resources Social Media 56

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Here are five tips to avoid the template trap when writing event speaker announcements: 1. Event speakers can have that same effect on a conference. Include an Engaging Headshot.

Trade Shows 209

Trade Shows How To Conference Examples 209

Journalistics

JANUARY 3, 2016

While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why am I admitting this publicly?

Blogging 64

Blogging Analytics Google Writing 64

Critical Mention

OCTOBER 1, 2018

Since the press release was born in 1906, its purpose hasn’t changed–to spread important news. So, before you even begin crafting a pitch, you need to do your due diligence and dive into your media list. Sixty-eight percent of journalists in the study also wanted the four W’s–who, where, why and when.

YouTube 63

YouTube Video Pitching Social Media 63

Sword and the Script

AUGUST 17, 2019

I want clients, prospects, peers and superiors to understand what I’m doing and why. Every now and again, someone will ask me, “Aren’t you giving away your secret sauce?”. When people understand what I’m doing and why they become better advocates for the purpose and value the service so much more. The answer is no.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

AUGUST 30, 2022

Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” So, I consulted Google Trends. You can the results nearby.

Publicity 85

Publicity Survey Enterprise Pitching 85

Journalistics

FEBRUARY 10, 2016

I’ve written a lot this past month about how to develop an editorial strategy for your blog – and I’ve shared some additional thoughts about how to create a broader content strategy for all your other channels. Encourage communication and collaboration across your team. And much, much more.

Blogging 40

Blogging Strategy Resources Writing 40

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing.

Mobile 96

Mobile SEO Web Google 96

PR Fuel

SEPTEMBER 14, 2020

Are you using a press release service for your business? Read on for why small businesses should consider press release services. It’s 3 marketing purposes are: Let the media know about an event/launch in the hopes they’ll get the word out. Brand awareness is vital to your business’ success.

Small Business 59

Small Business Blogging SEO Engineering 59

Journalistics

JANUARY 3, 2016

While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why am I admitting this publicly?

Blogging 40

Blogging Analytics Google Writing 40

PR Fuel

MAY 13, 2021

About 90% of marketers use digital content to approach customers. Meanwhile, 40% of B2B buyers consume an average of four pieces of content before reaching out. With press releases, you can diversify your content and expand your reach. Journalists might ignore your press releases altogether.

How To 68

How To Pitching Writing Social Media 68

The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. And of course, in an ideal world, your own content would rank number one in Google for all of your prized keywords and deliver armies of relevant people to your own website who do what you want them to do.

SEO 120

SEO Comparison Handbook Google 120

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Wadds Inc.

JANUARY 16, 2023

Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. The anecdote about your mother making apple sauce when she needed time out comes at the end of the first chapter. But for the purposes of my latest book, When In Doubt, Make Applesauce! ,

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

APRIL 6, 2015

I can make my content for very little cost as an experiment, distribute it freely and easily and see if it works.” People don’t listen to podcasts because they are podcasts, they listen to great content that is delivered via the podcast medium. It follows then that… Content planning matters. is 25 minutes.

Engineering 120

Engineering Tools Examples YouTube 120

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. How to make your employees understand and live your values. Why don’t you tell our listeners more about yourself and your career? And there weren’t many public relations specialists in my market.

Ethics 81

Ethics Training Real Estate Agency 81

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Disclosure: LiveIntent is a Contently customer.).

Brand 71

Brand Branding Marketing Facebook 71

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it from a small business owner or marketing generalist with no PR experience?

SEO 100

SEO Pitching Small Business Agency 100

Doctor Spin

APRIL 17, 2023

Graham identifies two main reasons why founders resist manually recruiting users: a mix of shyness and laziness and the belief that small initial numbers cannot lead to significant growth. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

Presspage

JANUARY 17, 2018

“If you’re doing what’s most natural and right for your readers,” says Jared Hoffmann, digital marketing manager at Children’s Mercy Kansas City , “that’s in Google’s best interest as well.” Create original content. Updates train your audience to come back.

SEO 60

SEO Engineering Mobile Pitching 60

Communications Conversations

DECEMBER 5, 2019

So, I thought, why not feature her here today as a PR Rock Star? Tell us about your new role and what being an “Employment Brand Manager” means? role in marketing and communications. Think of it like this: consumer brand works to share the story of why you should spend your money somewhere.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40