PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. In this post, we'll cover crucial keyword research tips, how to select terms, what elements to optimize within an individual post, plus a bonus tip at the end. Let’s get started so you can get blogging.

SEO 40

SEO Blogging Web Writing 40

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

Cision

FEBRUARY 22, 2017

Pro tip: Tag the media outlet or writer (or both!) Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. Include it on your website or blog.

How To 245

How To Media Report Interviews 245

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Conduct keyword research Keyword research is the foundation of effective content optimization for search engines.

Engineering 99

Engineering Writing Mobile SEO 99

5W PR

MARCH 22, 2021

Marketers do this through audience research, and with it, they’re able to create relevant and insightful content, ads, and messaging. Researching a company’s target audience isn’t too complicated, as what it mainly entails is narrowing down the company’s focus while also expanding its reach. Social Channels.

Analytics 88

Analytics Social Media Tools Data 88

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. For example, here are the guest post guidelines from the Hubspot blog.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.” Most content management systems (CMS) will give you a simple way to adjust these headline tags. Invisible Content.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

5W PR

NOVEMBER 24, 2022

According to research, there are many benefits that companies can get from promoting themselves on a platform such as Instagram, including reaching millions of people all over the world. According to research, about one third of users on the platform purchase directly from the ads that are presented to them on Instagram.

Social Media 88

Social Media Instagram Media Advertising 88

Rock the Status Quo

JULY 6, 2015

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. A single fact spoken by a Google representative will be taken out of context by a hundred SEO professionals at varying levels of experience, or misquoted as fact in a single blog post then syndicated by ten other sites.

SEO 100

SEO Google Data Writing 100

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. It also includes information like header tags, word count, structured data, and more.

SEO 83

SEO Web Tools Analysis 83

Cision

AUGUST 30, 2017

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. You could write a blog post about the top 10 best purses the celebrity has ever carried. Then, go ahead and tag the celebrity on social media. Does your blog have a decent following?

Strategy 243

Strategy Writing Social Media Guidelines 243

PR 20/20

JANUARY 6, 2023

D id you know that 89% of B2B researchers use the internet during the B2B research process? These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. During the research phase, customers have questions—and they want answers now.

Engineering 86

Engineering SEO How To Resources 86

ImPRessions - Crenshaw Communications

APRIL 24, 2018

If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. Survey research should be a key project for the entire marketing organization because it has so many applications to a marketing program. The results are a chance to hear directly from customers, will inform your writing, and will help you to improve your own survey research.

Survey 116

Survey B2B Marketing Interviews 116

Shift Communications

NOVEMBER 29, 2022

It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. Invest in planning sprints and high-performance channels.

Consumer 78

Consumer Trends Marketing SMB 78

Buzzstream

JUNE 25, 2020

“BuzzStream’s new multi-tab research capability is exactly what I’ve waited years for. We know that each team has their own unique approach when it comes to prospecting, researching, emailing, and managing relationships with contacts in their campaigns. Get More Info To Qualify Prospects With Brand New Research Metrics .

Web 167

Web Tools Examples Video 167

Doctor Spin

MARCH 27, 2023

Bad News: Bees Are Dying At a Shocking Rate “[…] the researchers were able to conclude that roughly 62.5 SEO Split Test Result: Power of Caps Lock in the Title Tag NOOOOOOOO! Please support my blog by sharing it with other PR- and communication professionals. per cent.” Thank you for reading this article.

Media 52

Media SEO Government Twitter 52

Presspage

FEBRUARY 1, 2019

Regular media monitoring and research (including surveys, focus groups, and social media monitoring) are essential to measure emotional appeal which allows you to collect more qualitative PR metrics. For PR activities, we can only track tactics like higher web traffic, newsletter sign-ups, blog comments. Understanding the basics.

Analytics 154

Analytics Google Measurement Data 154

The Hoffman Agency

NOVEMBER 12, 2020

QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (mobile tagging). Juniper Research predicts that by 2022, 5.3 Further research reinforces this shift. appeared first on "What's HAppening" Blog.

System 74

System Mobile Hotels Retail 74

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Also, optimize the content on your own website by using “amp tag” to speed up your website and make it rank high on mobile searches. Google Fred Update.

Google 259

Google Digital PR Mobile SEO 259

Buzzstream

APRIL 4, 2024

Use BuzzStream to Combine Multiple Google Searches One of the reasons I like using BuzzStream for finding media coverage is that the Research feature finds and combines Google searches into one centralized list. (I Then go to Research Lists and choose Create A Research List. I recommend choosing Everything.

Digital PR 62

Digital PR How To Media Google 62

5W PR

OCTOBER 14, 2020

A week after the pandemic was declared, Omdia, the tech research branch of Informa Tech, estimated that internet usage was up by as much as 70%. Some customers post messages without tagging a brand’s social accounts. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. CSM Matters.

Social Media 88

Social Media How To Media Guidelines 88

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Site Optimization : There is a lot more to this now than just keyword research and writing good content. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain.

SEO 100

SEO Google Pinterest LinkedIn 100

Buzzstream

APRIL 25, 2024

For the Result type, choose “News” and “Blogs.” So, rather than performing a Google Search and clicking each page, it will pull them into a Research workflow that allows you to evaluate the results, check for backlinks, and eventually email. Create Research List Once your project is set, choose Create a Research List.

Brand 62

Brand Branding How To SEO 62

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. A new Pew Research Center survey of U.S. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Communications Conversations

MARCH 4, 2020

Blog post: 2 yrs. — And, just over 50% of Fortune 500 companies do have a corporate blog , that number is far cry from the number of Fortune 500s that use Facebook, Insta and Twitter as social media tools (and, most likely, don’t update their blogs as much as those other channels, either). Twitter: 20 mins.

Social Media 68

Social Media Pinterest Strategy Media 68

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Conduct your research. Leave your response in the comments section below or tag us on social media using #solopr. Bottom line? We want to hear from you!

How To 104

How To Fashion Banking Industry 104

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. There is scientific research that supports similar conclusions: Since the 1970s cognitive scientists have studied increased engagement around concrete material and words in what they term dual-coding theory.

How To 308

How To Tools SEO System 308

Prohibition

JUNE 16, 2017

Just over a year ago I started a blog. An influencers time is valuable, not least as many blog, whilst working full time or juggling a full family life. I receive at least ten random emails per day from PRs that haven’t done their research. The do’s. Being afraid to step outside of the box is a no no.

Social Media 48

Social Media Viral Exercises Video 48

Ishmael's Corner

JUNE 16, 2015

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. For example, we support the blog for a B2B company called Endicia (online shipping software). Thanks to the MozBar, this type of arduous research is now available at a glance.

SEO 60

SEO Tools Comparison Google 60

Solo PR Pro

OCTOBER 26, 2021

So in early 2020, the OnePitch team decided to try something new, “We put ourselves into the mindset and into the seat of PR professionals and looked at all the various steps that they take when they're researching journalists, compiling media lists and then eventually doing the outreach,” Jered explains.

Pitching 111

Pitching Twitter Tools Community 111

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. But I’m forced into this decision, so I’ve poured time and effort into researching Feedburner alternatives and here’s what I found. The products for bloggers (and businesses with blogs) look good.

Google 108

Google Tools Analytics Blogging 108

Prakkypedia

OCTOBER 4, 2016

Announce your speaking engagement on your social media channels: LinkedIn, Twitter, your blog and so on. Devise a hashtag for your presentation and ask your audience to share their thoughts using that tag. Make sure you’ve researched and checked that hashtag beforehand). Write a blog post expanding on the content you presented.

Publicity 99

Publicity Film LinkedIn Pitching 99

The Proactive Report

FEBRUARY 22, 2016

The API conducted a project of content tagging by topic with 55 news publishers. Do the research and produce excellent, original work. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

Analytics 100

Analytics Digital PR Measurement Enterprise 100