Shift Communications

OCTOBER 18, 2022

When done right, it has the power to deepen business relationships, reach new business audiences, inspire current employees and attract new talent. For businesses looking to build a successful thought leadership strategy, here’s how to get started. It’s marketing jargon, disguised. So, let’s find something to talk about.

Leadership 78

Leadership Strategy How To Data 78

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. For investor relations and communications professionals, it is this color and insight that can make or break their company’s reputation in the market. Understanding how these messages are received is paramount for future success.

Software 150

Software Financial Measurement Report 150

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.”

Technology 120

Technology System Tools Government 120

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. And that’s a great question.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. In that sense, PR is the final marketing frontier. Great content inspires trust, creates credibility, and builds brand awareness.

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. The company has done a couple of things historically that allow it to stand out in the market.

Software 156

Software Tools Print Technology 156

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

JANUARY 31, 2023

According to a press release published by Marlin Partners, which owns a controlling stake in MW Investment: “The Offer Price represents a premium of 36% to the last traded price of NOK 13.25 ” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. ” A Norwegian Krone equals about $1.80

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

APRIL 27, 2017

There are concrete steps to take to build and extend your brand once you’ve established an initial presence. Steps for Building and Extending Your Brand. Identifying your place in the marketplace compared to competitors and colleagues; what are your strengths and weaknesses in light of your goals?

Brand 149

Brand Branding Healthcare B2C 149

PR 20/20

JANUARY 29, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. We human marketers tend to use gut feeling to determine what to publish next. HubSpot Content Strategy Tool. A lot of people suck at content strategy.

Tools 51

Tools Strategy SEO Enterprise 51

PR 20/20

JANUARY 20, 2020

HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segmentation, content, website, social, ads (the list goes on) in one place. Now, our sales team has the tools they need to sell more, and service gets their personalized solutions to improve customer satisfaction. NeverBounce.

System 65

System Data Facebook Tools 65

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions.

Reputation 62

Reputation Brand Branding SEO 62

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. What does this mean for a business though and how do you find your thought leaders?

Leadership 83

Leadership Print Training Radio 83

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. As a result, campaigns are often dry, serious, and?—? just a bit boring. But this is changing. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Get to know your audience.

Storytelling 149

Storytelling Data Insurance Insurance 149

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. More than one million marketing managers.

Education 52

Education Marketing Conference Agriculture 52

Doctor Spin

NOVEMBER 17, 2023

2 It’s worth noting that these models are not exclusively Charlie Munger’s inventions but tools he advocates for effective thinking and decision-making. It’s a tool for cutting through complexity and focusing on what’s most likely true. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

Cision

APRIL 20, 2015

To read some of these it becomes a bit laughable how useless they are. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. Or learn about how they can use their purchase better?

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

Content Marketing 40

Content Marketing Company System Marketing 40

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. Keep your ears close to the ground.

Local 68

Local Mobile Corporate Retail 68

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. 4 Ways for Business to Build Trust. In reviewing the study, I think it has implications for business in public relations and content marketing. Here are four ways to build trust. 1) Find your voice of authority.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

PR 20/20

SEPTEMBER 25, 2017

It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences? But, how can you truly ensure you are getting the most out of your time away from the office? Google Docs.

Conference 62

Conference Marketing Local Advertising 62

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops.

Infographics 69

Infographics Data Case Study Content Marketing 69

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be My own predictions are listed at the very bottom. Pay to pay, content grows; influencer marketing cools. “I David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. How does Social PPC work? you may ask!

Social Media 62

Social Media Media Advertising Advertising 62

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

Advertising 131

Advertising Advertising Data Reputation 131

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

PR Conversations

JULY 3, 2014

I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion , by David Zweig. A practitioner’s musing about balancing the visible and invisible work in 21st-century PR. By Bob Geller. Not much, you’d think.

Publicity 87

Publicity Radio Social Media Content Marketing 87

Buzzstream

MAY 2, 2024

However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Positional started its SEO strategy by building a foundation of content on the site.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Building links is a time-intensive process. So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: $99/mo for Lite version 2.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My previous list was something of a mishmash of tools, where this list attempts to categorize vendor in a way that is useful to prospective buyers.

Technology 94

Technology Software Resources Pitching 94