5W PR
OCTOBER 10, 2023
It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.
5W PR
MAY 8, 2023
This has resulted in rising food costs, rising healthcare costs, and an overall rising cost of living that has consumers leery of making purchases. Visual aids like infographics can help illustrate the message and make it more accessible to customers. Communicating these price increases to customers can be a delicate process.
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Cision
JUNE 13, 2017
Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.
Cision
SEPTEMBER 7, 2017
A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.
Marketwired
DECEMBER 10, 2015
Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.
Rock the Status Quo
AUGUST 21, 2014
Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. Match voice to the publication or blog. Publish more than once in the same blog. Or For a Client.)
Sword and the Script
OCTOBER 21, 2014
I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Blogs as a tool of corporate influence is flat to declining. .
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