5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Prohibition

MARCH 21, 2024

Though data collection is important, it can also be a time-consuming task- this is where AI shines! Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Analysis Media 62

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) to make the make the biggest impact to these consumer brands in the coming years.”

System 78

System Technology Banking Community 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

SEPTEMBER 14, 2022

It has less of an impact in my focus areas of B2B technology – but it’s not zero. Moreover, today, bias has seeped into the algorithms so central to technology. Perhaps this is a matter of PR ethics , but I’d like to believe it is more of a matter of due diligence. Responsibility to stay informed about technology.

Survey 96

Survey Communications Media Engineering 96

PR in High Definition

DECEMBER 1, 2022

While progress was made in the form of a new five-year work programme to promote climate technology solutions in developing countries, the conference faced widespread criticism for failing to do enough to address the crisis. The IPCC named digital technology as a key enabler of energy efficiency to reduce emissions across multiple sectors.

Energy 62

Energy Engineering Technology Government 62

Bianchi Biz Blog

DECEMBER 2, 2020

This question is one of the reasons we created our Meet the Media blog. But they are also moving more toward normalcy and are increasingly focusing on products, technologies, trends, business strategies and what lies ahead. Fast-paced autonomous and connected car technology innovations are moving at the speed of light.

Mobile 74

Mobile Trends Automotive Technology 74

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. History of blogging. This year marks the 27th anniversary of the first blog…” ( Burrelles ). * * *. Now with the variants, it’s like déjà vu.

Software 89

Software Print Tools SEO 89

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Ethics 108

Ethics Conference Advertising Advertising 108

PR 20/20

MARCH 6, 2020

So, he created a new one—one that rejected customary pillars like billable hours and requests for proposals and embraced transparency, technology, and talent. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI. All technology can be wielded for good or bad.

Ethics 52

Ethics Conference Technology Employee 52

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. The Daily Telegraph has the full story.

Ethics 62

Ethics Google Banking Radio 62

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

Comparison 65

Comparison Technology Google Engineering 65

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Third largest in the U.S.

Software 85

Software Pitching Internal International 85

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. AI is not some abstract thing you see in sci-fi movies.

Financial 52

Financial Conference Agency Resources 52

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. So it was refreshing when Copyblogger, a popular blog, software and training organization, deleted its Facebook page in October, opened their kimono and publicly explained why.

Trends 135

Trends Marketing Pinterest Social Media 135

The Hoffman Agency

APRIL 9, 2020

As a profession, PR has been slow to take up new technology. How can we best advise clients on managing their narratives around AI, and what are the big ethical questions we should be helping them ask? The post Adaptation in the Age of Artificial Intelligence appeared first on "What's HAppening" Blog.

Ethics 36

Ethics Leadership Technology Creativity 36

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

PR 20/20

JULY 30, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Voice is the gateway for all technologies, the remote control for our lives.”.

Case Study 50

Case Study Privacy Data Technology 50

PR in High Definition

OCTOBER 28, 2021

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way. Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world.

Education 150

Education Training Course Social Media 150

Mindful Marketing

NOVEMBER 6, 2021

Time sink: Whether it’s watching hours of TikTok videos or compulsively checking one’s Facebook feed, social media has already become a time waster for many, so one can only imagine how an even more immersive virtual experience might consume each waking hour. ” Subscribe to Mindful Matters blog.

Facebook 73

Facebook Google Privacy Tools 73

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

Waxing UnLyrical

JANUARY 26, 2020

With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. These devices have provided the means for consumers to connect to the internet wherever and whenever. Representing the public that we serve 4. Happy New Year.

Government 103

Government Education Print Ethics 103

Mindful Marketing

APRIL 4, 2019

Allow me to paint a picture of that spectrum as I see it, then I’ll return to the targeting the older consumers. Not as technologically savvy as those in the younger generations, many older folks are unsure if the supposed computer issues are real or how serious they may be. ” Subscribe to Mindful Matters blog.

Banking 75

Banking Examples Print Ethics 75

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. a) Integrity of the Profession.

Marketing 70

Marketing Ethics Interviews Meeting 70

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. To have a clear conversation with me Richard the consumer – you would have to process huge amounts of data. That’s not because I’m unusually complex, but rather because I switch between multiple devices – a trait of almost all consumers.”.

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196