Polaris

DECEMBER 2, 2014

Marketers around the world are embracing this concept, planning and writing content at an unprecedented pace. with high-quality content in different forms. In much the same way, you need a business blogging editorial calendar to stay organized and reach your particular business goals. Think like a publisher. Title of post.

Blogging 186

Blogging eBook How To Writing 186

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. In this 4-part blog series, we’d like to introduce our new ultimate guide to developing an effective earned media strategy and measuring success of your earned media activities in a way that showcases business impact and ROI.

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

Flack's Revenge

OCTOBER 21, 2021

They are miscategorizing us (or there is no category) – what to do? Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It gets down to creating and owning a category. It’s a noisy and competitive word in technology.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

They are miscategorizing us (or there is no category) – what to do? Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It gets down to creating and owning a category. It’s a noisy and competitive word in technology.

SEO 156

SEO YouTube Interviews B2B 156

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Having this data at your fingertips covers all six PESTLE categories. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Negative news content in comparison. with positive news content tends to increase both arousal and. on negative information. attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

Remote PR Jobs

DECEMBER 12, 2022

Knowing your audience allows your PR team to tailor campaigns, content, and brand voice to best fit their needs and interests. Categories. All Categories. Businesses and Agencies. Jobs Database. The Top 5 Intake Questions to Ask Potential Clients. public relations. Dec 12, 2022. Otherwise, it’s a shot in the dark!

Privacy 264

Privacy Meeting Strategy Social Media 264

Bianchi Biz Blog

FEBRUARY 29, 2024

In this blog – the first of two parts – we’ll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients. Consider these comments: “Huge shift to owned content – outlets are seeking guest pieces rather than setting up interviews.”

Report 101

Report Automotive Media Local 101

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement.

Communications 195

Communications Measurement Corporate Reputation 195

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. No institution was ranked in the “distrust” category. Golden Rules for Building Trust through Content. Keep your content marketing separate and distinct.

Government 138

Government Survey Ethics Media 138

Sword and the Script

FEBRUARY 13, 2018

When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. There is brevity to be found even in long form content.

Writing 60

Writing Blogging Content Marketing Web 60

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Bylines and blogs. A leadership campaign should include a robust bylined content program. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

5W PR

SEPTEMBER 28, 2023

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. Needless to say, there were no limits to the premium, organic social content and press this generated. Aside from the fact that Beyonce makes everything more glamorous.,

Marketing 78

Marketing Education Consumer Social Media 78

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation. Part 2: The Kennedy.

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. First, you are building a library of content. By contrast, every other category of tactics is a flash. And it’s not instructive for setting priorities in marketing.

B2B 148

B2B Marketing Content Marketing Course 148

Onclusive

APRIL 8, 2020

We often see companies set goals around acquiring or retaining customers, improving brand reputation, creating a new category and educating the industry, or gaining meaningful brand engagement, among others, and they are almost always tied to revenue. What channels am I using to deliver my content so I can best reach my target audience?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. At CES 2024, Yanfeng debuted its EVI (Electric Vehicle Interior) concept. Should a vehicle technology supplier participate in CES?

Automotive 99

Automotive Mobile Government Technology 99

Cision

JULY 26, 2017

The reason for considering them together is that paid content is placed for either platform via the Facebook Ad Manager , Power Editor , or Facebook Marketing API. This is why many brands use social as a way to migrate fans and followers to email lists , which are more reliable ways for organic content.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Adherence to social norms and etiquette is paramount, especially in a crisis.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. Or, maybe they want to minimize attention to competitors, In some cases they have truly created a category. Create content, content, and more content.

B2B 232

B2B Agency Energy Media Relations 232

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. While there wasn’t any search volume yet, we looked at it as if we were launching a new industry category. Start off by choosing a keyword. I’ll use “ PR metrics ” as an example.

Media 197

Media Newspapers Google Energy 197

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 147

B2B Study Consumer Report 147

5W PR

NOVEMBER 7, 2023

Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon.

How To 78

How To Retail Pitching SEO 78

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. There is some overlap between the sites and categories.

Analysis 91

Analysis SEO Guidelines Google 91

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Stellar bylined content. An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64