Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Stuart Bruce

JULY 16, 2014

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).

Blogging 144

Blogging Writing Guidelines Film 144

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

wiredPRworks

JULY 22, 2021

What a surprise – and a terrific 15th-anniversary present – to be included on a new top PR blogs list! Being ranked #11 with these impressive top public relations blog industry leaders is truly an honor! Top Public Relations Blogs in 2021. View the rest of the 90 top public relations blogs visit.

Blogging 59

Blogging Publicity Web Social Media 59

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. by keeping content fresh, fun and culturally relevant.

Social Media 82

Social Media Trends Viral Media 82

Communications Conversations

JANUARY 30, 2020

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog.

Social Media 139

Social Media Trends Media Internal 139

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

wiredPRworks

JULY 22, 2021

What a surprise – and a terrific 15th-anniversary present – to be included on a new top PR blogs list! Being ranked #11 with these impressive top public relations blog industry leaders is truly an honor! Top Public Relations Blogs in 2021. View the rest of the 90 top public relations blogs visit.

Blogging 45

Blogging Publicity Web Social Media 45

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. How AI-generated content impacts misinformation The ability to generate different versions of content using AI tools presents a challenge.

Social Media 78

Social Media Brand Branding Media 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Showcasing media on your profile is a great way to represent your expertise.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

PRSay

APRIL 27, 2018

So I knew the three basic parts would be, in my view, a series of essays about a campaign you participated in and your career in general, a presentation of your campaign to a panel of peers and a standardized examination. But the five campaign questions are far more important and form the basis for your Panel Presentation later.

Mobile 120

Mobile Writing Social Media Corporate 120

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. more present in the comment streams.

Social Media 87

Social Media LinkedIn Media Analytics 87

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. If you need help starting or maintaining a blog, get in touch.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Prohibition

NOVEMBER 17, 2023

According to HubSpot, consistently presented brands are 3.5 By leveraging user-friendly tools and adhering to best practice, there is nothing stopping your business from breaking through the busy social media landscape and resonating with your target audience. Get in touch today to find out how we could help you.

Social Media 62

Social Media Media B2C Instagram 62

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Prohibition

JULY 7, 2023

To overcome your fears when creating your next live video and to help you navigate the world of live social media platforms, we’ve compiled five top tips to ensure that your next live video runs smoothly. ’ Perhaps an overused expression but true nonetheless.

Video 62

Video Social Media Media Instagram 62

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too.

Social Media 120

Social Media Media Pitching Media Training 120

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

5W PR

JUNE 13, 2024

Journalists Fostering positive relationships with journalists helps companies present a clear and accurate message. Journalists act as a conduit to the public, and their trust is essential for securing positive media coverage. Analysts Industry analysts play another crucial role.

Industry 78

Industry Banking Interviews Reputation 78

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. DO use the power of the #hashtag.

Twitter 347

Twitter Social Media Community Conference 347

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. I review a few to-dos with the students and lecture about social media marketing.

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Why Do I Think I Want a Social Media Manager? Is it a good idea to bring in help?

Social Media 120

Social Media Media Internal International 120

Communications Conversations

MARCH 4, 2020

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. Blog post: 2 yrs. — But, I thought it was very interesting–and worthy of more conversation considering the implications for social media marketers. Twitter: 20 mins. Facebook: 5 hrs.

Social Media 68

Social Media Pinterest Strategy Media 68

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Measurement. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

JUNE 14, 2024

It also supports the generation of diverse content types, from video scripts to social media posts, ensuring consistency across all platforms. The Role of PR in Humanizing AI Innovations Effective public and media relations is crucial for making AI technologies accessible and relatable to the general public.

78

78

Norton's Notes

JUNE 20, 2018

I have been pretty busy during these last few months speaking at various social media conferences and events discussing a lot of different topics but the big one has been the latest social trends. This is a blog topic for another day though. Social Media Trends in 2018-19 from Leeds Beckett University.

Social Media 28

Social Media Trends Media Case Study 28

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. This blog post isn’t meant to pick on anyone, it’s meant to take one professional’s point of view and rebut it with my own. Fear will be your downfall, not social media.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Presence of a backlink and consumer behavior We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. when a backlink is present in an article.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. when a backlink is present in an article. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

PRSay

SEPTEMBER 11, 2023

In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation. The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI.

Enterprise 186

Enterprise Tools Technology Privacy 186

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Owned media is the top area of emphasis. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Blog: Code of PR Ethics?

Survey 137

Survey Communications Measurement Internal 137

wiredPRworks

FEBRUARY 12, 2021

Barbara Rozgonyi will present podcast marketing and PR strategies for podcasts and podcasters at Podfest Global. At PodFest Global, Barbara Rozgonyi is one of 300+ expert virtual speakers to present strategies and tactics on how to be a successful podcaster. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Radio 52

Radio Marketing Brand Branding 52

Karen Freberg

DECEMBER 13, 2017

I love talking about social media in all formats and situations. Whether it is for conference presentations or webinars, or even meeting over a cup of coffee. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer.

Education 40

Education Social Media Trends Media 40

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here. Deploying targeted campaigns across social media platforms can galvanize public opinion and prepare the groundwork for more formal discussions on policy matters.

Policies 59

Policies Publicity Community Construction 59