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What should your social media marketing focus on: Customer service or content?

Communications Conversations

The top three characteristics of a “best in class” brand focus on customer service and engagement. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Bottom line: Social media is now your primary customer service channel. Your customers are demanding it.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

The top three characteristics of a “best in class” brand focus on customer service and engagement. For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Bottom line: Social media is now your primary customer service channel. Your customers are demanding it.

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Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. You get what you incentivize.

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The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

Reputation Us

SACRAMENTO, CA, – The Western Bankers Association (WBA) today announced the availability of a new member benefit, the Incident Response Program (IRP) designed to help member banks prepare for and mitigate against cyber incidents. More information about the Incident Response Program is available here.

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How an original marketing campaign helps your brand stand out

Agility PR Solutions

When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. You can essentially walk into any major bank in every region of the U.S.

Banking 94
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Western Bankers Association Partners with ReputationUs to Elevate Incident Response Program to Address Uptick in Cyberattacks During Pandemic

Reputation Us

The IRP is designed to help member banks prepare for and mitigate against recent cyber incidents. The risk of major cyberattacks on banks is on the rise. Preparing for and protecting against cyber incidents continues to be a top priority for bank executives and board directors,” said Steve Andrews, president and CEO of the WBA. “We

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Improving the Website Experience for Customers

5W PR

When a customer isn’t able to find anyone that’s going to help them during the buying journey or even the purchasing itself, they are going to end up feeling unimportant to that business, which can make them turn to other competitors instead of purchasing from that business.

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