Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. What makes them appear strong, is actually a weakness.

Technology 82

Technology Company Analytics Writing 82

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 194

Writing Communications Marketing B2B 194

Critical Mention

JANUARY 29, 2021

World Bank forecasts a 5.2 For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Krushan is a sales and marketing professional passionate about writing poems and anecdotes. What began as a health crisis has now turned into an economic one. Influencer Type.

Brand 135

Brand Branding How To Radio 135

Critical Mention

JUNE 13, 2018

million fake bank and credit accounts had been falsely created by employees. The company said its unrealistic sales goals for its employees encouraged unauthorized bill pay and new bank accounts. When she’s not writing you can find her at music festivals, hiking or snowboarding. Until next time! Critical Mention. Jolie Shapiro.

Company 87

Company Banking Crisis Facebook 87

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Mindful Marketing

APRIL 4, 2019

Allow me to paint a picture of that spectrum as I see it, then I’ll return to the targeting the older consumers. On the opposite, or right, end of the continuum are examples like this one: Your bank calls to ask if you’d be interested in a home equity loan or a great rate on a certificate of deposit, etc. Title 18 of U.S.

Banking 75

Banking Examples Print Ethics 75

Sword and the Script

JUNE 3, 2020

has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups. Separately, it named Colleen Johnston, a former CFO for TD Bank to it’s board of directors. c) The Ultimate Media Database: Cision Versus Meltwater, or Muck Rack Versus Propel?

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. Trends in advanced safety systems and more efficient equipment technology. I really enjoy writing stories where people share their experiences or perspective. Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

Mindful Marketing

DECEMBER 28, 2019

That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind. Burberry banks on feelings of exclusivity, allowing its users to assert, "I own something that not everyone else has."

Fashion 67

Fashion Energy Chemicals Retail 67

Shift Communications

MAY 7, 2015

SHIFT SF’s Ty Achilles , who worked in healthcare technology prior to SHIFT, also pointed out, it helps you get your feet wet in a variety of industries and become a more well-rounded professional. For all you budding PR pros, Ty also recommends making time to consume as much media as possible.

Agency 60

Agency Industry Healthcare Banking 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Mark My Words

MARCH 15, 2022

The Prime Minister pledged to ease the burden on consumers – and to ditch Russian oil and gas. The Bank of England had said that inflation would peak at seven percent next month but most economists revised up their predictions following the invasion. Inflation hit a 30-year high of 5.5 Oil prices by more than five percent yesterday.

Energy 12

Energy Banking Agriculture Chemicals 12

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. Daycare sends a note that tomorrow is pajama day.

Employee 150

Employee Communications Storytelling Corporate 150

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Sword and the Script

JANUARY 22, 2019

He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up. He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. 1) Why did you write your book? But one example I use in my book is Nike.

Brand 79

Brand Branding Banking Consumer 79

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. This number includes content creation, distribution, technology, and talent.

Financial 111

Financial Industry Report Insurance 111

PR 20/20

OCTOBER 10, 2017

The goal is to attract, convert, and close more qualified leads by being helpful to consumers. It’s possible thanks to an existing and rapidly improving technology called artificial intelligence—and it’s about to change inbound forever. Tools that use AI may rely on one or more of these technologies.

Marketing 81

Marketing eBook System Tools 81

Stephen Waddington

JUNE 28, 2018

A severe IT failure - and ongoing problems - has angered UK consumers and investors, and left TSB CEO Paul Pester facing some difficult questions. How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? This is not just a consumer story, of course.

Communications 60

Communications Public Affairs Government Reputation 60

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

SEPTEMBER 2, 2014

Much of your writing too, such as your blog, traditionally focus on PR, but has shifted. Today you’re often writing, commenting or otherwise talking up content marketing. I quickly learned that they also strive to bring in new approaches to their technology and marketing arsenal.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.

Social Media 93

Social Media Marketing Media Creativity 93

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. Bylined Bloggers Suggest You Have a Broad Bank of Talent. But who would be credited as the author of these posts?

Blogging 48

Blogging Employee Corporate Google 48

PRSay

APRIL 18, 2016

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The free content consumers enjoy is paid for by advertising. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure.

Ethics 60

Ethics Web Advertising Advertising 60

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52