Cision

JANUARY 25, 2016

Why aren’t consumers paying attention? The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. One day Andy bought a few chickens at a local farmer’s market. Joe brings up a few examples, but Jyske Bank sticks out the most. Before 1990, there were only eight channels.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales.

Financial 52

Financial Social Media Banking Media 52

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Sending a press release over the wire can accomplish just that.

Blogging 215

Blogging Company Engineering Airlines 215

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Pride is a celebration, yes, but it started as a protest.

Employee 201

Employee Community Leadership Enterprise 201

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. One of my clients is a bank with branches scattered all over Arizona. They are a commercial bank, so business loans are their bread and butter.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. One of my clients is a bank with branches scattered all over Arizona. They are a commercial bank, so business loans are their bread and butter.

Facebook 100

Facebook Banking Retail Local 100

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Many local chapters have working groups for new and young professionals. Is industry specialist the right path for you? Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. The Finnish economy has not yet recovered from the recession, but is gradually recovering.

Radio 64

Radio Pinterest Television Government 64

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. The first step to not breaking the bank is understanding what factors go into making a media tour.

Media 120

Media Television Pharmaceuticals Radio 120

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. 3: Find the local angle. Respect their deadlines.

Banking 100

Banking Media Local Survey 100

PR in High Definition

DECEMBER 17, 2020

UK fintech and challenger banks, such as Monzo and Revolut, may also be in for a rough ride in 2021, as a new Accenture report has found that UK consumers are uncertain about their ability to survive long-term. CityAM covers the full report and analysis. CityAM has more on this and the call to digitally level up.

Ethics 62

Ethics Google Banking Radio 62

PR in High Definition

MAY 31, 2016

Is the key competitor in that market founded by someone local? You’re better off having a small retainer in each country you have a presence in, even if it means banking some of the time for when you need it. Bank holidays can have a big impact on a PR plan because it isn’t as simple as just ruling out a particular date in the PR plan.

Banking 48

Banking Local Examples Twitter 48

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 196

Marketing Content Marketing Data Social Media 196

Solo PR Pro

APRIL 5, 2022

” I explained to him that no, I certainly wasn't an expert in finance or banking, but that as a communicator with an expertise in communicating clearly (and as a person with a general knowledge of finance), I'd actually be the perfect fit for the job.

How To 104

How To Fashion Banking Industry 104

Communications Conversations

JULY 14, 2016

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting. Umqua Bank has former MTV personality, SuChin Pak hosting its Open Account podcast. Not really. Connections and talent matter.

Internal 60

Internal International Resources Banking 60

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

Solo PR Pro

MAY 24, 2022

For us, just going through the time-consuming process of applying for a PRSA award made us stop, think through, reflect on and write about a project in a way we wouldn’t have taken the time to do,” she says. Local and national PRSA awards , such as the Anvil Awards, are a go-to for recognition in the public relations field.

How To 52

How To Groups Writing Local 52

Mindful Marketing

JANUARY 25, 2020

.” Apple cooperated in other ways e.g., making engineers available, providing data, and trying to unlock the phone, but it refused the request to create a “ backdoor ,” to its phones, citing concerns over consumer security and privacy, as well as the precedent that such a concession would create.

Privacy 71

Privacy Banking Government Engineering 71

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair. I’ve always been a news junkie and loved to write since I was a little kid.

Newspapers 120

Newspapers Financial Crisis System 120

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 111

Banking Content Marketing Examples Industry 111

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Bank (nominated by Monica Wiant). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. But, who are the next LeeAnns, Sarahs and Allisons? Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Sending a press release over the wire can accomplish just that.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Mindful Marketing

AUGUST 23, 2019

Yes, certain businesspeople and companies have made mistakes, but that harm is far outweighed by the positive economic and social impact business has had and continues to have on local communities, nations, and the world. 2) Responsible business strategies and tactics stem from a proper philosophy of business.

Corporate 50

Corporate Community Nonprofit Banking 50

Stephen Waddington

MARCH 15, 2021

However, for broad consumer style panels, options such as Google Surveys (not to be confused with Google Forms), provide quick low cost research that can be used for basic awareness tracking. The historical challenge has been the cost and speed with which these kinds of surveys can be conducted.

Google 119

Google Data Government Social Media 119

MaccaPR

JULY 20, 2015

Let’s walk through the Snapchat features that offer marketing potential for your brand: Your Brand Opportunity #1: Live Stories with brand and consumer-curated content How can you paint a picture of your brand’s Snapchat identity when every trace of the image disappears in 10 seconds or less? That’s where ‘Stories’ come in.

Brand 48

Brand Branding Marketing Mobile 48

Communications Conversations

JUNE 5, 2015

In the same way that many of the clothes in our closets are “clutter” that we don’t actually wear, many of the tasks consuming our time are “clutter”—or not essential. Long-term, I’ll return to the excellent local PRSA offerings that require in-person attendance. Susan Beatty, external communications manager, U.S.

How To 60

How To Meeting Local Google 60

Solo PR Pro

AUGUST 19, 2014

I find Xero to be super easy and intuitive (you can download all your bank and credit card transactions into the system and classify/reconcile them with a click), and if you’re a fellow former fan of the now defunct Microsoft Money, this is closest tool you’ll find to that system. you may want to give Xero a try.

Tools 78

Tools eBook Print System 78

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Seemingly innocuous, scammers collect this data and can hack social media accounts and even bank details. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52