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Finding The Content Marketing Sweet Spot

Cision

Small companies: ask yourself what’s going to get you up every day to create content. Larger companies: think about your particular audience’s pain point. John Deere’s case goes back to 1895 when they launched “The Furrow,” now a print and electronic monthly publication. Find The Sweet Spot.

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Why Wordle Should Have You Rethinking Your Earned Media Strategy

Shift Communications

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. Publishers are very much banking on subscriptions and other membership models as their primary revenue driver.

Strategy 103
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5 Financial Content Marketing Insights From The Best Email Newsletters

Contently - Strategy

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Take Nerdwallet’s finance newsletter as an example.

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Tech multinationals cannot afford to take their eyes off the road in China

The Hoffman Agency

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. By aligning messaging from both global and local teams, companies can ensure consistency and clarity in communications.

Local 36
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5 Insights From The Best Emails Newsletters in Financial Services

Contently - Strategy

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Don’t just publish a digest.

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Speak but be quiet. How to build crisis communication

Reputation Antistress by Sergii Bidenko

In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. Monitor properly During a crisis, it's vital to keep track of the informational field, monitoring the content in which a company or a person was mentioned and its dynamics. Be proactive.

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Preying on Older People

Mindful Marketing

On the opposite, or right, end of the continuum are examples like this one: Your bank calls to ask if you’d be interested in a home equity loan or a great rate on a certificate of deposit, etc. You may or may not appreciate such calls, but you do know your bank is a legitimate business that can follow through fairly on its offerings.

Banking 75