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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

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International Perspectives From PRSA’s Global Affairs Committee

PRSay

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. There are banks in the United States and Europe that helped finance the slave trade, and which still exist today. For example, in the U.K.,

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

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A New Era for Measuring Communications Campaigns

PRSay

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said.

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business. A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Governance (15%).

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Helsinki, Finland – Growth Path Ahead

Landis PR

According to the people of Finland, communications is the world’s most powerful tool for change. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% For us, communications is the world’s most powerful tool for change. this year, slightly more than forecast in December 2023.

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