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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

It issued a cryptic statement alluding to his failure to be “consistently candid” in communications, followed by silence, which gave rise to all kinds of nasty rumors. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

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A New Era for Measuring Communications Campaigns

PRSay

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Governance (15%).

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How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business. A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions.

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International Perspectives From PRSA’s Global Affairs Committee

PRSay

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. There are banks in the United States and Europe that helped finance the slave trade, and which still exist today. For example, in the U.K.,

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The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

Reputation Us

SACRAMENTO, CA, – The Western Bankers Association (WBA) today announced the availability of a new member benefit, the Incident Response Program (IRP) designed to help member banks prepare for and mitigate against cyber incidents. Legal consultation on incident response preparedness, including incident notification obligation analysis.

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