Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Judy Hutchison has an extensive background in financial services and client relationship management. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Critical Mention

FEBRUARY 22, 2019

Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. One gratifying aspect of the partnership is that long after our financial contract ended, as a legitimate expert, she still mentions the app when appropriate.

How To 120

How To Wireless Retail B2C 120

Rock the Status Quo

DECEMBER 10, 2015

I might identify local women-owned business associations who publish a member magazine, and pitch ideas related to available funding options for minority and women-owned businesses, or the impact of gender stereotypes on big financial decisions, and how to combat them. Financial apps that help you grow your savings?

Pitching 100

Pitching Real Estate Banking How To 100

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. This ties in with the figures from the US Financial Literacy Study. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? It was an “Aha!

B2C 157

B2C Study Exercises Sports 157

Rock the Status Quo

NOVEMBER 12, 2014

It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Not just people with generous financial means – lawyers and physicians, CFOs, CIOs and other c-suite executives, successful business owners.

Real Estate 195

Real Estate Pitching B2C Fashion 195

PR 20/20

OCTOBER 14, 2021

Financial advisors will tell you that when investing, you want to aim for an ROI above 7%. Email aliases that match the subject of the email have increased open rates 34% (B2B) to 37% (B2C).”. And obviously, some campaigns may have completely tanked, while others may have done exceptionally well.

Marketing 87

Marketing B2B Advertising Advertising 87

Shift Communications

FEBRUARY 7, 2018

B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. quarter-over-quarter growth, a good sign and its strongest financial quarter yet. Any social network that does not notch strong revenues in the fourth quarter is generally in trouble. Snapchat notched 37.5%

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. In it’s Q1 2023 Financial Report, the company said total annual recurring revenue (ARR) “was $459.2m, up 7% year-over-year (YoY). How is it being used? Losses recorded to net profit were $12.5

Survey 144

Survey Software B2B Pitching 144

Communications Conversations

JUNE 14, 2018

At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space. We still see the role of the wire service at times for financial releases, significant leadership announcements and some products/services.

Communications 83

Communications Public Affairs B2C B2B 83

Contently - Strategy

APRIL 3, 2019

In this session, marketers from B2B and B2C brands show their ROI models and explain how they connect their content to results. Shawna Dennis, VP of Marketing & Communications, MD Financial ( Slides ). Because there’s more than one way to show success, and people aren’t sure which approach is best for their situation.

Enterprise 71

Enterprise Content Marketing B2C Data 71

Critical Mention

JUNE 19, 2019

For B2C businesses, 22% of marketers allocate their total budget to content marketing, and 37% of marketers expect their content marketing budget to increase ( Izea ). With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Waxing UnLyrical

APRIL 11, 2019

It’s typically done by supporting specific organizations either financially, through time and resources, or both. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

PR 20/20

OCTOBER 14, 2021

Financial advisors will tell you that when investing, you want to aim for an ROI above 7%. Email aliases that match the subject of the email have increased open rates 34% (B2B) to 37% (B2C).”. And obviously, some campaigns may have completely tanked, while others may have done exceptionally well.

Marketing 52

Marketing B2B Advertising Advertising 52

Waxing UnLyrical

DECEMBER 4, 2018

Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

Trends 77

Trends Marketing Real Estate Public Affairs 77

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! What mix of skillets are behind your success? Media relations is the core skill and transparency is the belief.

Education 120

Education Measurement B2B Meeting 120

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. There are financial costs that often cannot be sustained.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

APRIL 28, 2016

Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts. Here’s one example of what I mean: say you need to learn the financial advisory business in a short period of time. How do you narrow down what you need to know?

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

Beyond PR

JUNE 28, 2018

For example, Cision offers advanced machine learning through its auto sentiment capabilities that systematically measure the emotional tone of content to understand the public’s reaction to announcements that can have a measurable financial impact on business and brand reputation.

Analysis 40

Analysis B2C Case Study Product Launch 40

Prohibition

JULY 15, 2020

Many have had to reduce or stop services because the pandemic has meant thousands of events have had to be cancelled, leading to a significant financial loss that fundraising events usually generate. Charities across the UK have severely felt the impact of COVID-19. Challenge to support fundraising for charities affected by the pandemic.

Brand 71

Brand Branding Healthcare Community 71

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83

PR 20/20

JUNE 25, 2019

And it’s not just B2C. The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society. The future of marketing is more intelligent and more human. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years.

Banking 93

Banking Content Marketing Examples Industry 93

PR 20/20

OCTOBER 12, 2017

It is measured just like a media company — Red Bull Media House enters into initiatives that are profitable on their own merit, just like The Washington Post, CNN, or the Financial Times. Can we actually move marketing from the cost line of the financials to the revenue line? Can marketing actually serve multiple business models?

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

FEBRUARY 20, 2018

A marketer should be able to show his financial impact. The combination of the two means more clutter for marketers to cut through. 4) Sometimes in larger businesses, marketing spends as much time justifying their actions as they do actually doing them. How do you prove value in marketing? The obvious answer is the income statement.

Technology 61

Technology Marketing Retail Interviews 61

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? You described it as a vertical, but reputational risk can become a financial risk presumably as well. Ben: And presumably, reputational risk kind of sits across all those.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

FEBRUARY 1, 2024

On the other hand, for smaller start ups with limited resources, the initial costs of such tools may pose financial challenges. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Social Media 62

Social Media Trends Media Guidelines 62

Prohibition

NOVEMBER 21, 2022

Drawing on the financial pressure households will be facing this festive season, the campaign positions TK Maxx as the go to destination for affordable, quality gifts people can purchase for loved ones. TK Maxx – Christmas nailed. What is content marketing and how can it help your business? The importance of storytelling in PR .

Fashion 71

Fashion B2C Community Storytelling 71

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. In the B2C space, influencers appear to be everywhere. You check the key publications — and discover half of them have ceased to exist. You look on social media, but it’s not crystal-clear who has an independent voice.

B2B 120

B2B B2C Pitching Social Media 120

Sword and the Script

DECEMBER 26, 2023

The social platform formerly known as Twitter will continue to deteriorate, which means LinkedIn will dominate for B2B marketers and TikTok will be even stronger in the B2C space. This financial squeeze will only increase pressures to embrace cost-effective AI solutions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

MARCH 18, 2015

Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. When it comes to internal content marketing teams and resources, nearly half (45 percent) of B2C marketers have a dedicated content marketing group in their organizations, according to the Content Marketing Institute. Chris Schermer , President, SCHERMER.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Tangerine, a digital bank based in Canada, covers breaking financial news a few times per year, so the content team found a way to reduce the red tape for those unique situations.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88