Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. There are financial costs that often cannot be sustained. Slow decline of social media. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

DECEMBER 4, 2018

It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing. Enter the micro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. Can we actually move marketing from the cost line of the financials to the revenue line? This is what marketers call return on investment (ROI) of marketing.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. A marketer should be able to show his financial impact. Today he’s on his own. He’s hung a shingle and runs a consultancy focused on marketing technology. How do you prove value in marketing?

Technology 61

Technology Marketing Retail Interviews 61

Prohibition

FEBRUARY 1, 2024

On the other hand, for smaller start ups with limited resources, the initial costs of such tools may pose financial challenges. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Social Media 62

Social Media Trends Media Guidelines 62

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. In the B2C space, influencers appear to be everywhere. You check the key publications — and discover half of them have ceased to exist. You look on social media, but it’s not crystal-clear who has an independent voice.

B2B 120

B2B B2C Pitching Social Media 120

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out. A reset on advertising spend.

Marketing 189

Marketing Content Marketing Data Social Media 189