PRSay
FEBRUARY 2, 2024
Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. CSR stresses quality over quantity.
Reputation Us
APRIL 17, 2019
Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Judy Hutchison has an extensive background in financial services and client relationship management.
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Critical Mention
FEBRUARY 22, 2019
Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. Community building (27%). Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. Data interpretation (31%).
Sword and the Script
JUNE 6, 2023
Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. In it’s Q1 2023 Financial Report, the company said total annual recurring revenue (ARR) “was $459.2m, up 7% year-over-year (YoY). How is it being used? Losses recorded to net profit were $12.5
Waxing UnLyrical
APRIL 11, 2019
For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. For creative marketing agencies, CSR often takes the form of pro-bono services.
Rock the Status Quo
DECEMBER 10, 2015
The PR community has growing dialog around the importance of a custom pitch. Financial apps that help you grow your savings? Smartphone secrets that make your financial information vulnerable? There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them.
Communications Conversations
JUNE 14, 2018
My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Cydney Strommen, director-North America Marketing Communications, Aveda.
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