ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media. One form of content that works particularly well for B2B brands is the white paper. The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Write the book.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. It’s rare for a program, particularly a B2B PR plan, to simply target potential customers. The themes will guide pitch angles, content development, and thought leadership strategy. Additionally, always make room in the plan for reactive pitching. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. You could pitch bylined ideas to publications like Harvard Business Review, Forbes and Fortune and, given you were somewhat competent, you had a chance. You had to pitch the editor your story idea. She would review it.

Leadership 112

Leadership Media Pitching B2B 112

Sword and the Script

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. Most (69%) are U.S.-based

B2B 82

B2B Marketing Survey Groups 82

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. It’s no secret that media relations gets harder every year.

B2B 105

B2B Twitter Brand Branding 105

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand. Avoid a sales pitch. Pick an outstanding topic and a title that tells a story.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Media pitches and social posts require writers to pack the most punch into the lowest word count.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Reactive is a not always a rush job in B2B PR. Some call it newsjacking.

Pitching 136

Pitching Media Privacy YouTube 136

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 108

Report Publicity Marketing Pitching 108

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The experience of writing and pitching content intended for editorial contacts makes content marketing instinctive. The publication rhythm is reliable.

Content Marketing 108

Content Marketing B2B Study Marketing 108

Sword and the Script

FEBRUARY 28, 2017

It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Rather than sifting through an inbox of thousands of pitches looking for the diamond in the rough, our contributor network is going to go invite-only.”. Thought leadership it requires continuous thought and leadership.

Leadership 60

Leadership B2B Pitching Technology 60

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Think about how much work that is: try writing a blog post every day – then add two more.

Study 170

Study Communications Survey Pitching 170

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. 12 Ways to Leverage Your Existing Investment in B2B Webinars.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Get Creative With WHO You Pitch. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

JULY 26, 2022

It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches. Make your pitch as personalized as possible. Fortunately for you, the bar is pretty low.

Media 171

Media Pitching Agency Guidelines 171

Sword and the Script

AUGUST 14, 2018

Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. 5) Factually accuracy over speed of reporting.

Survey 102

Survey Report Media B2B 102

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( B2B Lead Generation ). B2B Content Marketing ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. It always pays to include leadership in the onboarding process, of course, but one-on-one follow-ups may also be necessary. Identify quick wins.

How To 136

How To Leadership B2C Agency 136

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. It takes time for writing and filming — and a strong, informed point of view. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. My B2B clients are more open to sponsored content. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Something similar has happened in B2B marketing over the last 20 years.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

as well as the results delivered, has established Crenshaw as one of the top B2B tech PR firms and top adtech PR firms in the country. Executives like these truly put the “leader” in thought leadership! From problem solving and creative thinking, to writing bylined articles and strategies, PR keeps you on your toes.

Conference 156

Conference Employee Retail Trends 156

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. .” A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Critical Mention

SEPTEMBER 3, 2018

And according to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn , 94% of B2B companies use LinkedIn as a content distribution channel. Thought leadership is an important part of any successful PR strategy. Devising a clear and compelling pitch for your company’s description. Credibility is crucial to business success.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off!

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

JUNE 26, 2018

The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” What Does It Take to Implement Content Marketing Effectively in B2B? 5) B2B Growth Show . As the title suggests, this podcast covers all things related to B2B growth – sales, marketing, alignment, tech, leadership.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Write about current events, give your opinion on trending issues or add insight to popular topics.

Social Media 83

Social Media Pitching Media LinkedIn 83

Shift Communications

DECEMBER 14, 2016

You’ll also want to be cognizant of any upcoming changes in company leadership. When it comes to healthcare (and most B2B business for that matter), decision makers want evidence that the solution can deliver on its claims. Can you prove what you do?

Publicity 60

Publicity Healthcare Case Study B2B 60