Ishmael's Corner

OCTOBER 4, 2016

For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. The post How Does a B2B Customer Story Crack The Wall Street Journal? Often,more.

B2B 70

B2B Journalism Storytelling Communications 70

Sword and the Script

JUNE 20, 2023

The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. I recommend any PR or marketing person with responsivities that induce media relations download a copy of the 2023 State of Journalism Survey and have a look for yourself.

Twitter 135

Twitter Survey Journalism Social Media 135

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. Politics, bias and B2B tech. Are there still two sides to every story?

Survey 96

Survey Communications Media Engineering 96

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

The Hoffman Agency

FEBRUARY 8, 2024

B2B) Influencer Marketing on the rise Ludovica Ceschi, Account Manager, The Hoffman Agency In 2024, the PR, marketing and communications landscape will move strongly towards influencer marketing. Of note is the growing presence of influencer marketing in the B2B sector, particularly in the technology industry.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. Think about it. Then there are B2B tech sites like DemandGen Report which cover sales tech alongside other areas like martech. But, when we speak about the situation honestly, the conversation is humbling. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. And the media landscape was evolving.

Blogging 121

Blogging Software B2B Survey 121

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. What have your customers told you about how this solution is working for them?

Interviews 296

Interviews How To Reddit Journalism 296

Shift Communications

SEPTEMBER 16, 2014

When you’re a B2B startup, you face those same challenges and the realization that your packaging may not always be as shiny as that new dating app or ride sharing service. But as we all know, B2B startups can be successful. Here are a few ways to get in front of the media as a B2B startup: Launch. the list goes on.

B2B 144

B2B Report Pitching Journalism 144

ImPRessions - Crenshaw Communications

JUNE 28, 2023

PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. Concerns about job losses, privacy breaches, and ethical use are widespread. Consider the recent innovations around generative AI.

Technology 170

Technology Strategy Privacy Healthcare 170

Mindful Marketing

MAY 22, 2021

Scrolling through a Yahoo.com news feed recently, I saw sandwiched between a Telegraph article about Prince Harry and a MarketWatch piece on COVID-19, an interesting black and white photo of a woman playing pool along with the intriguing caption, “Pics Show A Gross Past To How We Used To Live.”

Advertising 114

Advertising Advertising Agriculture Ethics 114

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe. It’s probably the best resource for thought leadership about our business.

Company 203

Company Trends Case Study Crisis Management 203

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Step 1: Ask for access. Step 2: Confirm goals.

Analytics 60

Analytics B2B Google Data-Driven PR 60

5W PR

MAY 10, 2023

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. ” Learn more about HOW at howagency.co and follow us on Instagram , Twitter and TikTok.

Agency 88

Agency B2C B2B Journalism 88

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 65

Journalism Brand Branding Advertising 65

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Continue reading For some organisations, it matters what the general public thinks about certain issues.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Shift Communications

OCTOBER 13, 2016

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5

B2B 60

B2B Consumer Strategy Pitching 60

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. B2B marketers are also claiming success.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. Unless you’re Facebook, Google or Apple, landing a hit in The Wall Street Journal or New York Times is no easy feat—but that’s not to say it can’t be done.

B2B 60

B2B Media Automotive Pitching 60

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. Keep in mind these are offered from the perspective of the typical B2B announcement or story pitch. Of the recent interviews, I’ve facilitated over the last few years, the majority of them begin with a broad question such as “tell me about the deal?”

Interviews 61

Interviews B2B Media Report 61

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. What are three interesting tech trends you keep reading about? Where do you get your news?

B2B 159

B2B Apparel Product Launch Agency 159

The Hoffman Agency

FEBRUARY 8, 2022

The years passed, and things changed, but my goal of pursuing a career in journalism remained. While I was thinking about possible topics, I realized another dream of mine: having a dog of my own. The post It’s about the journey, not the destination appeared first on "What's HAppening" Blog.

Social Media 36

Social Media Travel Engineering B2B 36

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. It’s also why you need to be deliberate about the content you produce.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Prohibition

JUNE 2, 2023

For June, get to know all about B2B communications expert, and passionate cook in his spare time, our Account Manager – Nick. What do you love most about your job? Tell us a bit about your journey to working at Prohibition. PR is all about having the finger on the pulse, both culturally and in the marketplace.

Meeting 62

Meeting B2B Social Media Agency 62

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. He joins from a B2B payments platform where he was the senior executive in charge of sales. How is it being used?

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

OCTOBER 19, 2021

Now some data suggests that’s indeed true according to research stemming from the Fuqua School of Business at Duke University and published in the Journal of Marketing : “Nearly a dozen experiments with almost 4,000 people show that a brand that compliments a competitor ends up boosting its own reputation and sales.”. But wait, there’s more!

Marketing 93

Marketing B2B Construction Consumer 93

Sword and the Script

FEBRUARY 26, 2019

The pitch was about a study they had done. She did review it and ended up writing about it too. In fact, I sent several personal notes – spaced out so as to not be a nuisance – about the study over the course of six weeks and she never saw any of them. The reporter responded she hadn’t seen the study yet and would review it.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Sword and the Script

APRIL 18, 2020

>>> Looking for a B2B tech PR with expertise and execution? 1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Give our services a try.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. Dark Reading. CyberSecurity Dive.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

MAY 18, 2021

There’s a lot of talk lately about getting back to normal and while things are headed in that direction, I think we’ve also got to recognize some things have changed permanently. About half (52%) “rate their efforts as above average or excellent, an 11 percentage-point gain from last year.” The Wall Street Journal 80%.

Study 172

Study Communications Survey Pitching 172

Sword and the Script

FEBRUARY 16, 2021

57% are neutral about trust in NGOs. 53% are neutral about trust in trust government; and. 51% are neutral about trust in trust media. It’s not about you, your company or products. It’s about your audience. Just be honest and transparent about your interests. emphasis mine ]. Put your audience first.

Government 143

Government Survey Ethics Media 143

Bianchi Biz Blog

JULY 10, 2023

It’s been about a decade, but that one still tops the “crazy” charts for me. How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am … Probably thinking about stories I’m reporting, or want to report next. Do those even work?

Meeting 84

Meeting Report Automotive Media 84

Bianchi Biz Blog

MAY 16, 2022

They are making their way into every component and application, bringing about some really interesting advancements and new solutions. But if I have to pick one, I think it would be the articles I have written about the U.S. How long have you been in journalism and how did you get started? of Energy’s SuperTruck program.

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. How long have you been in journalism and how did you get started? My pathway was very typical. I used the G.I.

Meeting 90

Meeting Transportation Media Journalism 90

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. The general idea is the same.

Enterprise 177

Enterprise Big Data Technology Analysis 177