In Praise of Trade PR For B2B Companies
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. They should be an integral part of any B2B PR strategy. . Pitching trade press can be easier than getting a story in a large media outlet. Fewer paywalls = more eyeballs.
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