ImPRessions - Crenshaw Communications

MARCH 1, 2024

Industry awards are an important part of a PR strategy, especially for B2B brands. And when you’re looking at high-visibility awards that draw entries across multiple industries – such as a Crain’s Best Places to Work or an International Business Awards (the Stevies) – the task of standing out must be taken very seriously.

Industry 170

Industry Case Study B2B Resources 170

Contently - Strategy

OCTOBER 18, 2022

Internal Resources. Brandwatch : Measure customer sentiment, how you stack up to your competitors online, and your brand perception. The post 5 Customer Research Methods No B2B Company Should Skip appeared first on Contently. A better phrasing might be, “What do you think of feature X in our product?”

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. 1) Networking device maker’s product catalog. 2) Public relations and complex value propositions.

Case Study 99

Case Study B2B Study Marketing 99

Sword and the Script

JANUARY 9, 2024

HARO-like alternatives: PitchRate (free) Help a B2B Writer (free – but many queries are from outside the U.S) PR measurement evangelist Mark Weiner passed in December. He earned a reputation for PR measurement Ketchum and later in his role as CEO of PRIME Research ( acquired by Cision in 2017 ). In remembrance. Mark was 68.

Brand 152

Brand Branding Reddit Pitching 152

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Pages/Session.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. “The When I was on the in-house side, many internal meetings just added to the already very long to-do list I had.

Agency 143

Agency B2C B2B Survey 143

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. At a top PR agency , winning a new client is when the real work starts. On this initial call, the PR team should be a sponge.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

The same is true for internal PR or communications teams as they begin a new campaign. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. At a top PR agency , winning a new client is when the real work starts. On this initial call, the PR team should be a sponge.

How To 203

How To Case Study Meeting Pitching 203

Shift Communications

FEBRUARY 4, 2015

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. The post B2B Marketers: Even more data is coming, are you ready?

B2B 60

B2B Data Data-Driven PR Enterprise 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

According to research by B2B research platform Clutch.co , the widely publicized PR storm actually made some fliers feel less safe. This should mean that the internal stewardship of reputation falls to the chief communications officer. It’s impossible to monitor and measure reputation without that baseline intelligence.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Onclusive

JUNE 14, 2017

Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Content marketing should absolutely be measured , over time, for the value, it delivers to the organization.

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. We’ve embraced the PESO model of content. We’re counselors to our clients. We help build and manage reputations.

SEO 227

SEO Agency Reputation Policies 227

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Only 30 percent of B2B companies say their content marketing is effective.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. emphasis mine ].

Government 140

Government Survey Ethics Media 140

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Everything is measurable and measured. PR today is about SEO. But the new rules for PR professionals are catching up.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. It should outline the company’s purpose, measures of success, how its offering is valued, and by whom.

Exercises 136

Exercises Comparison Internal International 136

Sword and the Script

DECEMBER 5, 2023

It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. Need an extra pair of B2B marketing and PR hands? “With the buyout, Q4 Inc. Startup Handraise raises $6.3

Software 134

Software Reddit Technology B2B 134

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. For example, it is important to distinguish between “outputs” like the volume of media coverage and “outcomes” such as measurable website traffic increases.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

JUNE 30, 2020

>>> Looking for a B2B tech PR with expertise and execution? Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. How will that be measured? Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MAY 4, 2021

>>> Looking for a B2B tech PR with expertise and execution? Muck Rack announced new dashboards that centralized reporting for PR measurement. TVEyes said it partnered with Podchaser to provide audience measurement data for podcasts, for customers of its podcast monitoring service. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Cision

OCTOBER 19, 2016

During their Influence by the Numbers: The Science Behind Influencer Marketing webinar, they explored targeting and outreach best practices, the difference between paid and owned strategies and the best measurement practices to prove success. What are you measuring? “I To measure that, look at the tone used in brand mentions over time.

Marketing 120

Marketing Measurement B2C Internal 120

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. And in B2B marketing it already does.

Interviews 101

Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Or maybe a commentary on millennials for a B2B brand – the possibilities are numerous. Lock in interns and other talent. Summer interns are already pounding the pavement looking for interesting work. Best to assign an intern manager early on to analyze needs, draft the plan and oversee the interviewing and hiring process.

Analytics 130

Analytics Pitching Internal International 130

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as well as the pressure to measure outcomes. This is particularly true when it comes to allocating budget for monitoring and measurement, for content creation and for the increasingly important role of influencer relations.

Analytics 120

Analytics B2C B2B Agency 120

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. No PR program would be complete without these capabilities, but make sure that the experience isn’t limited to social posting by an intern.

B2B 159

B2B Agency Creativity Meeting 159

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. For example: SALES If you have a sales department (whether you’re B2C or B2B), make friends with some of the reps and ask what they hear in the field. Are they seeking customers, or do the customers find them (hunting vs. gathering)? What’s causing their biggest pain points?

SEO 52

SEO Engineering Writing How To 52

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Internal resources can quickly be tapped. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. I only changed a few words here and there. Her podcast, Growing Social Now, launched in 2021.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

NOVEMBER 8, 2016

Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion. Don’t miss these awesome posts: Attract, Convert, Retain, a B2B Marketing Roundup [UML]. A Simple Measure of Marketing Many Businesses Miss.

Strategy 118

Strategy Crisis Marketing B2B 118

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

OCTOBER 7, 2014

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. It was the 5 th annual B2B Content Marketing Survey which conjured up that memory – from perhaps a more frightening part of my mind. He rattled off a bunch of answers to prove his point.

Content Marketing 127

Content Marketing Study Marketing Survey 127

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Say for example your company always exhibits at a major B2B services conference in May.

How To 0

How To Content Marketing Conference Analytics 0