ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

JUNE 30, 2020

>>> Looking for a B2B tech PR with expertise and execution? Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. It Depends on the Organization Too Because I work in the B2B technology sector I tend to look at things through those lenses.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. Need an extra pair of B2B marketing and PR hands?

Software 138

Software Reddit Technology B2B 138

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. emphasis mine ].

Government 143

Government Survey Ethics Media 143

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. They also valued posts written by independent bloggers, rating them more credible than corporate blog content. It always comes down to credibility.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Everything is measurable and measured. PR today is about SEO. But the new rules for PR professionals are catching up.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 121

Survey Communications Ethics Measurement 121

Sword and the Script

NOVEMBER 7, 2023

Corporate communications, marketing communications and HR leaders use employee communications applications (ECAs) to inform the workforce about business activities, cultural topics, operational needs and job-related priorities.” PR measurement. Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Employee 141

Employee Software Survey Tools 141

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Identify your Metrics/What Measurement Matters. Strategy, strategy, strategy.but what is the strategy?”

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( B2B Lead Generation ). 78% of B2B marketers say better quality content has driven success. ( B2B Content Marketing ). B2B Lead Generation ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? Give our services a try. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners.

Brand 112

Brand Branding Reputation Corporate 112

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. And in B2B marketing it already does.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

MAY 10, 2018

A strong corporate communications officer monitors his organization’s reputation by analyzing what’s coming in — customer attitudes, social content, media coverage, and more. At his best, he influences corporate culture and behavior by advising how decisions and actions will be perceived and covered. Both are wrong.

Corporate 136

Corporate Reputation Pitching Trends 136

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. Blogs, including independent and corporate blogs, can be credible.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages.

Marketing 174

Marketing Employee Content Marketing Training 174

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 10) “Write and create content for internal and external audiences about my company.”. Communication teams must straddle all worlds.”.

Employee 150

Employee Print Writing Survey 150

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Michael Ares, MDA Corporate Marketing, LLC. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

APRIL 11, 2017

By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” In reviewing the State of the Media report, there are several impacts for PR and corporate communications , including the following: 1) Getting the story right matters more than getting it first.

Report 72

Report Media Survey Pitching 72

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Internal communications. Industry PR (B2B). Another agency I worked at ( Spotlight PR ) provided specialised services in media relations, industry PR (B2B), and marketing PR. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. It’s not enough to simply have a corporate blog, or manage an editorial calendar and publish content you think people will like.

Social Media 60

Social Media Media B2B Content Marketing 60

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Regardless of whether your business is B2B or B2C, the way that customers reach, and research, you have changed. What can we takeaway for next year?” “How

Brand 90

Brand Branding Marketing Enterprise 90

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency.

Communications 50

Communications Marketing Internal International 50

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Take the full measure of the situation. My personal theory about the company’s failure to assess the situation is that as a largely B2B brand, Equifax underestimated the level of concern and anger on the part of those affected. In that time, it should have started an internal security investigation, and maybe it did.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 122

B2B Marketing Survey Software 122

Bianchi Biz Blog

SEPTEMBER 16, 2021

Another common term you often hear in conjunction with ESG is CSR (corporate social responsibility) , but what’s the difference between the two? On the other hand, ESG focuses more on the quantitative results, as an ESG approach makes a business’ efforts measurable. Types of ESG Reports. Author: Jaclyn Bussert.

Report 69

Report Automotive Financial Government 69

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. AI will ‘humanize’ B2B sales and marketing.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive is developing new ways to measure PR including attribution. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 91

Industry Media Technology Employee 91

Landis PR

JANUARY 16, 2024

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. What I mean by that is mostly openness to other cultures, openness to understand other people.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40