B2B International Measurement Product Launch 
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Timing is everything, even in B2B Tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Other tips for a productive brainstorm include coming prepared, creating a time cap, and taking thorough notes.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
JULY 6, 2016
The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Conversely, if customers are fooled by positive PR for a product that doesn’t measure up, they will feel burned.
Sword and the Script
JANUARY 3, 2023
Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization.
5W PR
APRIL 9, 2024
In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Scenarios of potential crisis Begin with a brainstorming session, conjuring up all possible crises the company could face within the B2B tech realm. Training and drills A plan on paper is just the first step.
Communications Conversations
JULY 19, 2018
This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.
Expert insights. Personalized for you.
156 
Let's personalize your content