Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The same trend is happening in consumer sectors, thanks to social media. Support sky-high customer expectations.

B2C 120

B2C B2B Software Consumer 120

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media?

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Instagram launches 3D avatars and story likes.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn. First, it could be that C-levels just aren’t convinced of social media’s advantages.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Norton's Notes

DECEMBER 4, 2015

We all know Facebook is the behemoth of the social media world, our clients have to use it, and now it’s gone pay to play, we all have to spend our budgets to use it to get some kind of decent reach, unless you are in the camp that says it’s time to ignore the platform altogether. Is that arrogant?

Customer Service 28

Customer Service Facebook Social Media Agency 28

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” It made the brand more interesting, and best of all, media loved it. Not every sector is exciting or accessible, especially in B2B technology. ” Here are some classic responses: “Our people set us apart. We work hard to recruit the best.”

How To 310

How To Transportation Software Employee 310

5W PR

DECEMBER 26, 2019

An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Social media and digital marketing company Sculpt also noted that they’ve redirected much of their focus to positive commenting in social media, particularly Facebook and LinkedIn.

Marketing 113

Marketing Instagram Media SEO 113

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Make sure to get a mix of tech mastheads, bloggers and (hopefully) business/broadcast media. Media amplification. For B2B, the journey can be long; sales cycles can stretch for months or quarters. Blog series?

B2B 60

B2B Analytics Google B2C 60

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. B2B campaign case studies have the same basic story structure. Leverage the win.

Case Study 136

Case Study B2B Conference Industry 136

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. CEO at CoryWest Media. Marketing automation. Collaboration. Event Engagement.

B2B 40

B2B Trends Marketing Customer Service 40

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).

Strategy 106

Strategy B2C B2B Resources 106

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. However, any executive who uses it to try to avoid news media questions in real time will probably find it won’t accomplish that.

Video 149

Video Case Study Agriculture B2B 149

Prohibition

OCTOBER 3, 2022

For October, get to know all about Claire – our B2B whizz and crisis comms specialist. Because I’m a B2B specialist I really like the different ways of working with these clients. What’s your favourite social media platform and why? How long have you been at Prohibition? What do you love most about your job?

Meeting 62

Meeting B2B Customer Service Instagram 62

Sword and the Script

MAY 25, 2021

This finding echoes another study that showed businesses are more trusted than government, media and non-governmental organizations (NGOs). About 50% of respondents globally said they will stop using a product or service altogether, or switch to a competitor if they lose trust in a brand.

Brand 109

Brand Branding Survey Customer Service 109

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 3) Emotional connection with customers. 5) Alignment of marketing and customer success. “A

Social Media 96

Social Media Marketing Media Creativity 96

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories.

Brand 149

Brand Branding Storytelling B2B 149

Rock the Status Quo

JANUARY 13, 2015

TEN YEARS of social media growth, experimentation and learning. Or if they are, it’s transparent promotion that only serves to demonstrate their complete lack of understanding of how social media actually works. Think of it as a customer service platform first, and a marketing platform last. Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity.

Marketing 104

Marketing Comparison Enterprise Technology 104

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. And yes, we have different audiences — prospective customers as well as members of the media, influencers, investors, partners, and so on. Are they seeking customers, or do the customers find them (hunting vs. gathering)? Yes, we may get lucky.

SEO 52

SEO Engineering Writing How To 52

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. As an example.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. Because your customers and prospective customers get a vote. Organizations that invest in social media advertising of any volume will find, it’s worth your while to bring a cross-functional team together. Give our services a try. Talk to Us !

Advertising 60

Advertising Advertising Social Media Twitter 60

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.]. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Cision announces plans to acquire Brandwatch. Catch up time in AI.

Company 154

Company Tools Technology Software 154

Critical Mention

FEBRUARY 22, 2019

.” The rise of customer segmentation. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? Those negative tweets?

Social Media 60

Social Media Study Media Survey 60

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Google Hangouts and Skype are more or less extensions of traditional customer service. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Sword and the Script

MAY 14, 2016

And so leads is the theme for this week’s Unscripted Marketing Links : Who influences the buying decision, the role of the customer in online word-of-mouth, and the impact of PR in targeted business development: 1. Which Departments Most Influence B2B Purchase Decisions? Report: Ignore Customers on Social at Your Own Peril.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

FEBRUARY 11, 2017

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

JANUARY 5, 2024

Search Social Media for Email Addresses The above tactic may surface email addresses on some social media accounts. But you can spend much time getting lost in social media if you don’t know these tricks. Here’s how and where to find contact info on each major social media platform. Simply toggle to the About tab.

How To 83

How To LinkedIn Tools Google 83