B2B Launch Checklist: Micro-Moments and the Buyer Experience
Shift Communications
JUNE 30, 2015
When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Make sure to get a mix of tech mastheads, bloggers and (hopefully) business/broadcast media. Media amplification. For B2B, the journey can be long; sales cycles can stretch for months or quarters.
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