article thumbnail

Does B2B marketing respect their prospect’s time?

Sword and the Script

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I I think we don’t respect consumers’ time.” It’s especially true in B2B marketing.

B2B 147
article thumbnail

7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. Here are a few tips on preparing for a media interview so you can absolutely nail it. Our clients agree that briefing docs make media interviews a breeze. Wondering what to do between now and then? Remember your media training .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Timing is everything, even in B2B Tech PR. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156
article thumbnail

6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise.

B2B 169
article thumbnail

Creative Ideas to Generate Leads for Your B2B Business

5W PR

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78
article thumbnail

Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Stay alert for B2B technology changes.

B2B 256
article thumbnail

How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Here’s how to take advantage of newsjacking for B2B companies.

B2B 156