Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. “As PR pros, look for #influencers who will be your fan…Think of how that voice is going to sound to your community.” Meet with #marketing team.

Conference 120

Conference Internal International Data 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Internal comms. He joins from a B2B payments platform where he was the senior executive in charge of sales.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020.

Software 132

Software B2B Pitching Data 132

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? >>> Looking for a B2B tech PR with expertise and execution?

Study 133

Study Publicity Survey Internal 133

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Some of the monitoring tools designed around social media, provide storage for just a few months of data. What is Agile Marketing Again?

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Shift Communications

DECEMBER 6, 2022

Internal communications are key. Earned media is incredibly powerful, with built-in validation from reporters/publications and broad (or targeted) reach. It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats.

Communications 78

Communications Leadership B2C LinkedIn 78

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Improve internal communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. So how to find the perfect match?

Analytics 120

Analytics B2C B2B Agency 120

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. The goal is to show traction early on and communicating your success to the community. Stoke the social media fires.

B2C 192

B2C Community Banking Advertising 192

Sword and the Script

MAY 4, 2021

>>> Looking for a B2B tech PR with expertise and execution? Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 6) It’s important to build internal links.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Bianchi Biz Blog

JUNE 15, 2023

Of course, all AutoMobili-D exhibitors will receive marketing and public relations support including identification in AutoMobili-D listings, promotional materials and social media posts, the ability to use show logo and name, opportunity (at additional cost) to host a press conference on the AutoMobili-D stage, and corporate credential packages.

Automotive 79

Automotive Mobile Technology Transportation 79

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JULY 7, 2020

>>> Looking for a B2B tech PR with expertise and execution? Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.”

Technology 123

Technology Publicity Software Print 123

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. Every month I summarize the news from the PR vendor community. 2) Propel adds social media monitoring. This was true of every industry, except PR technology.

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Rethinking internal and external comms. Is your website up to date? Do you blog regularly?

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

OCTOBER 10, 2023

71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you.

B2B 139

B2B Case Study Survey Content Marketing 139

Stephen Waddington

JANUARY 12, 2019

My tip is to focus your energy on working for change in your own communities. I’m going to try something new for 2019 with my blog community. PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook.

Case Study 62

Case Study B2B Healthcare Energy 62

Sword and the Script

DECEMBER 3, 2019

With the market calling for more external data to complement internal datasets, AWS Data Exchange customers can now leverage Meltwater’s data to enhanced visibility into the world around them, so that they can make better informed decisions,” according to Stephen Orban, General Manager, AWS Data Exchange, Amazon Web Services, Inc.

Data 90

Data Enterprise Survey Instagram 90

The Hoffman Agency

SEPTEMBER 1, 2020

By Kyra Hanson, Intern. It is difficult to choose just one highlight from my time as an intern at The Hoffman Agency, because there are so many experiences that I recall fondly. Research is your best friend: Diving into the tech industry without any previous knowledge on B2B technology was a steep learning curve.

Pitching 36

Pitching Internal International Meeting 36

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. In an international group like PRGN, you can be successful only if you can also listen and understand the other party. What I mean by that is mostly openness to other cultures, openness to understand other people. Frankly, PR people tend to talk more than they listen.

Agency 59

Agency Internal International Meeting 59

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me.

How To 104

How To Fashion Banking Industry 104

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. If you enjoyed this post, you might also like: Paid Social Media as Surround Sound in B2B Marketing; Off Script No. Image credit: Unsplash.

Brand 112

Brand Branding Reputation Corporate 112

The Hoffman Agency

FEBRUARY 8, 2022

Spoiler alert: I actually ended up majoring in European ethnology and explored various disciplines in the field, including media. Along the way, I also used social media increasingly as interacting and networking are simply the essence of being as a student. Admittedly, it was part of my free time, too.

Social Media 36

Social Media Travel Engineering B2B 36

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. 5) Picks from the vendor blogs.

Industry 91

Industry Media Technology Employee 91

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Examine your progress after you have executed your strategy for a while.

Insurance 55

Insurance Insurance Healthcare Publicity 55