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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others.

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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. In the GEM, Daimler comes out on top among the car manufacturers, ranking 13th out of 83 in integrated non-financial reports (I?NFR)

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How pandemic and cultural pressures impact consumer connection to brands

Agility PR Solutions

For its latest BrandUP report, the firm researched 291 brands across 35 different categories, ranging from financial services and tourism to restaurants and automotive, and benchmarked the findings […]. The post How pandemic and cultural pressures impact consumer connection to brands appeared first on Agility PR Solutions.

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The ABCs of ESG: Defining Top ESG Reporting Terms

Bianchi Biz Blog

As we dive into the findings from our recent study of ESG (environmental, social and governance) reporting habits of the top North American automotive suppliers (according to Automotive News’ most recent Top Suppliers Listing), we thought it would be helpful to review some of the most popular terms and reporting standards.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. At the same time, every PR plan should include another type of media – relevant trade publications.

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. The disappointed owners took their cars back to the dealer to get them repaired.

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What Kind of Client Are You?

Bianchi Biz Blog

We’re not a good fit for a client in the financial sector … or luxury goods, video games, entertainment, tourism and hospitality, or senior living sectors … though we could probably do the work. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on.