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7 newsroom features that increase journalists? engagement

Presspage

Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists. Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? Such sites can be hits with fans, as well. ” 7.

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Three Media Tips for Your B2B PR Program

Shift Communications

Think retail, finance, manufacturing, automotive and so on. Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance.

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How Your News Release Can Help the Media Do Their Job

Cision

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 210
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How Your News Release Can Help the Media Do Their Job

Beyond PR

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 71
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MediaPulse | A Weekly Media Round-Up

Cision

Datapoints: Some notes on media traffic and earnings made the news this week, including a huge surge in traffic for Snapchat ( Financial Times ); a decline in Facebook referral traffic to top tier publishers ( Digiday ); while The Verge sees a traffic increase from its automotive content ( Digiday ); Viacom ‘s ad revenue fell in the fourth (..)

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