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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. In the GEM, Daimler comes out on top among the car manufacturers, ranking 13th out of 83 in integrated non-financial reports (I?NFR)

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. Corporate buyers tell us all the time: “PR agencies all look the same. A sea of sameness.

Agency 108
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The ABCs of ESG: Defining Top ESG Reporting Terms

Bianchi Biz Blog

As we dive into the findings from our recent study of ESG (environmental, social and governance) reporting habits of the top North American automotive suppliers (according to Automotive News’ most recent Top Suppliers Listing), we thought it would be helpful to review some of the most popular terms and reporting standards.

Report 68
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106
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What Kind of Client Are You?

Bianchi Biz Blog

We’re not a good fit for a client in the financial sector … or luxury goods, video games, entertainment, tourism and hospitality, or senior living sectors … though we could probably do the work. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on.

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How to Improve Your Social Media Targeting

Cision

Financial -> (Income, Net Wealth). Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Books and literature.

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7 newsroom features that increase journalists? engagement

Presspage

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists. They want to get on Nissan’s site, get the information they seek and get off.