Buzzstream

JANUARY 9, 2019

By mentioning others in our articles, we now consistently get mentioned in theirs, resulting in more valuable backlinks to our content. In this article I’ll show you how you can increase the return on investment on guest posting with the reciprocity principle without having to beg for backlinks. Form a bond.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting.

Survey 146

Survey Software B2B Pitching 146

PR Fuel

OCTOBER 26, 2021

Writing a press release and distributing it through appropriate channels will gain you valuable exposure. By writing a press release and submitting it to the right places, you can build such a reputation. Your message can be communicated via newspaper articles, the radio, social media networks, and more. Still not sure?

Writing 103

Writing Consumer Small Business Reputation 103

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Other Support. and several foreign countries.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs.

Blogging 52

Blogging Marketing Pinterest SEO 52

Doctor Spin

APRIL 5, 2023

In this article, I’ll outline the top 10 PR strategies for B2B and how each can help you reach your goals. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt. Thank you for reading this article.

B2B 52

B2B Strategy eBook Small Business 52

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

5W PR

APRIL 8, 2021

Since a press release can offer any business many benefits and be a powerful tool for marketing, it is important for public relations professionals to know how to use them strategically. A condensed article that highlights something newsworthy or interesting about a company or organization is what makes up a press release. Newsworthy.

Engineering 128

Engineering Writing Social Media Tools 128

Cision

SEPTEMBER 21, 2016

To shave off the time you spend on finding great content to share, use content curation tools like these to quickly find the kinds of articles your audience wants to read. You can include informational articles, product comparisons, videos, special offers, et cetera. Comment on her articles. Writing Press Releases.

Marketing 120

Marketing Comparison eBook Social Media 120

ReimaginePR

JULY 11, 2016

So how do other small businesses master this art? Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. Here’s the secret: You don’t need to be an expert to develop and execute a fantastic (and easy!)

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 159

Media Report Company Publicity 159

Sword and the Script

NOVEMBER 23, 2019

These are the focus for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three ideas, studies or articles, wrap them in insight and present them here for your consideration. How long does it take to write the average blog post? 1) Content marketing benchmarks. 2-4 posts per month.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Business partners. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111

Media Analytics Healthcare Crisis 111

Melissa Agnes

SEPTEMBER 4, 2020

ReputationDefender also has a Self-Help resource center on its company blog, where you can find downloadable guides and hundreds of long-form blog articles with practical tips. In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand.

Brand 234

Brand Branding Reputation Crisis 234

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Is it a good idea to bring in help? Wondering how streaming video on Periscope and Meerkat works?

Social Media 120

Social Media Media Internal International 120

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. You can do this by providing a topic during the interview to have them write. You can’t only rely on past writing samples. The pen is mightier than the sword.

Writing 66

Writing Interviews Creativity Small Business 66

Critical Mention

SEPTEMBER 19, 2019

One of the biggest trends we’re seeing is a shift towards Opinion articles. This is not only a great opportunity to control messaging and provide an entirely self-written article to a publication, but this also helps a lot of publications that are understaffed and need stories! Until next time! Critical Mention. SCHEDULE A DEMO.

Agency 79

Agency Marketing Media SEO 79

Rock the Status Quo

MAY 4, 2015

So when pitch samples hit my desk for my bad pitch column, Rock The Pitch , or I get pitched myself as a blogger, I know instantly where it’s coming from: a PR professional, a business owner/entrepreneur or someone trying to get an SEO backlink. Why do I write about backlink pitches in a PR blog? Some PR pros do this, too.

SEO 100

SEO Pitching Small Business Agency 100

Rock the Status Quo

AUGUST 1, 2014

I would be delighted to write an in-depth article about Facebook that your audience would find really useful & hopefully interesting! I like that he showcased his experience, was honest about why he wanted to write a guest post and was specific about his topical areas of expertise.

Pitching 173

Pitching Guidelines Facebook Advertising 173

Doctor Spin

APRIL 17, 2023

Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Thank you for reading this article. Portfolio/Penguin.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR Fuel

AUGUST 19, 2021

Be ready to answer critical questions such as what your business does and why you want media coverage in your pitch. Most importantly, learn how to write a press release and customize your message to suit every report’s personality to increase the chances of getting a response. Interact With the Journalists’ Work.

How To 105

How To Media Pitching Report 105

PR Fuel

JULY 19, 2020

In this article, we will cover how a newswire relates to press release distribution, the benefits, and costs. Because you have full control over the content of the release, you can also implicate various SEO techniques within the context of the writing. Press Release Distribution for Small Businesses. What is a newswire?

SEO 94

SEO System Employee Policies 94

Waxing UnLyrical

MAY 13, 2013

So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership. SurveyAct – New Online Survey Tool for Small Business Owners. Blogging Resources Shonali Burke Writing blogging tips'

Blogging 78

Blogging Exercises Survey Google 78

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Two words: vertical markets. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

Ethical Voices

NOVEMBER 20, 2023

So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. I’ve seen it in many different aspects of my career, both from undergraduate students writing surveys, to consulting work that I’ve done, to my work with PRSA.

Ethics 91

Ethics How To Survey Interviews 91

PR Fuel

MARCH 19, 2021

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Not Too Long.

Small Business 97

Small Business Writing Engineering Infographics 97

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

AUGUST 20, 2016

Below you’ll find three articles I’ve vetted and I recommend reading in entirety. He’s the CMO for a content marketing tool OneSpot and writes that tonnage transforms brand journalism into “churnalism” or the pursuit of “cheap, anonymous clicks.”. Yelling at someone doesn’t make you — or them — any smarter.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Garrett Public Relations

AUGUST 27, 2023

As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. Here’s an example.)

Pitching 118

Pitching Media B2B Examples 118

Tribe Builder Media

APRIL 28, 2019

In this Entrepreneur Magazine article, our CEO Danielle Sabrina discusses how difficult conversations can jump start innovation. Related: 4 Secrets to Writing a Fantastic PR Headline. Company innovation can happen when we least expect it. Harley-Davidson was in trouble in the early eighties. IMAGE CREDIT: Austin Distel.

Company 40

Company Writing Marketing Small Business 40

Tribe Builder Media

APRIL 28, 2019

In this Entrepreneur Magazine article, our CEO Danielle Sabrina discusses how difficult conversations can jump start innovation. Related: 4 Secrets to Writing a Fantastic PR Headline. Company innovation can happen when we least expect it. Harley-Davidson was in trouble in the early eighties. IMAGE CREDIT: Austin Distel.

Company 40

Company Writing Marketing Small Business 40

Sword and the Script

MAY 27, 2017

2) Putting small businesses at a disadvantage . News articles often cast net neutrality as a battle between technology giants and internet services providers (ISPs). Mike Masnick writes in a rather unsettling rant on TechDirt , that the current effort to kill net neutrality is a cleverly fabricated illusion.

Marketing 61

Marketing Web Writing Video 61

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers.

Marketing 60

Marketing B2B Local Customer Service 60