Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

PR Fuel

SEPTEMBER 16, 2020

” then this article is for you. It might be a TV commercial, a billboard, or a sponsored article in a business magazine. You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Business milestones and achievements When your business has an anniversary or another important milestone write a media release with this as the angle.

Writing 45

Writing Media eBook Survey 45

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 68

SEO Writing Engineering Product Launch 68

NewsWhip

MARCH 10, 2021

Between them, these brands had articles written about them that collectively received some 2.1 The top articles about plant-based meat alternative companies. The top articles overall were almost all about Beyond Meat, so we’ll start with those before diving into the others. million engagements. Taken as a group though, Yum!

Company 78

Company Marketing Product Launch Viral 78

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. news articles). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? By framing your news story in a captivating way, you’ll gain media attention and, hopefully, get journalists to post an article about it. The end goal of a press release is having journalists write about your news.

Product Launch 97

Product Launch Social Media Newspapers Writing 97

Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.”

Journalism 126

Journalism Media Relations Report Survey 126

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ISEBOX

SEPTEMBER 27, 2016

When you write the release, write it as if it’s a free standing article all of its own. Let’s look at THIS article. The very first paragraph contains what this article is about, entertains you (who doesn’t love some voodoo magic?), THE WELL WRITTEN PRESS RELEASE #3: WRITE FOR PERSONAS. Key Takeaways.

Writing 70

Writing Product Launch Fashion SEO 70

PR Fuel

AUGUST 27, 2020

Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters. You can write and distribute a press release to announce the hiring of a new CEO, for example.

Nonprofit 92

Nonprofit Local Writing Examples 92

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Is the article factually inaccurate?

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

MAY 16, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. However, the TNW article says most reporters cover tech (56%), business (15%), finance (9%) and science (9%). That means the vast majority of pitches they receive are not useful, which makes everyone’s job harder.

Survey 169

Survey Media Relations Pitching Media 169

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Rock the Status Quo

AUGUST 15, 2014

” An article in Gawker took it a step further in their scathing indictment of the post. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do. ” Very true.

Pitching 272

Pitching Viral Interviews Education 272

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. And writing a press release is a fine art. A Press Release Can Boost SEO.

SEO 52

SEO Writing Local Product Launch 52

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. In the article, associate business editor, Alexander C.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Critical Mention

SEPTEMBER 3, 2018

Having members of your organization join groups related to your industry also allows your company to increase its visibility by posting company news, articles and interacting with other members of the group. When she’s not writing you can find her at music festivals, hiking or snowboarding. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Solo PR Pro

MARCH 12, 2019

The core idea, the tree trunk, is simply “Product Launch” accompanied by an image of the product. Another branch is “Press” with twigs including publications where your releases, articles, or blog posts will be placed. Social Media” is another branch with the specific channels as the twigs.

Product Launch 52

Product Launch Tools Groups Creativity 52

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. They no longer assign or write the same old press releases to send to the same media outlets. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Solo PR Pro

NOVEMBER 1, 2016

Specify, for example, whether you’re expected to provide guidance on content development or if you will draft articles from materials supplied by the client. And write out whether you will provide one or two rounds of revisions once you’ve delivered the first draft of a blog post, e-newsletter, article, or other deliverable.

Product Launch 40

Product Launch Interviews Print Writing 40

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This can include the number of times an article is shared on social media, or the number of people who see a television segment. But just 2% said “always.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw.

Analytics 67

Analytics Report Technology Pitching 67

PR 20/20

JANUARY 15, 2019

CMO’s article recommends taking a step back and first aligning marketing and sales goals and models around a set of strategic accounts. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Live streaming events, Q&As or product launch. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Take stabs at writing up the dream media results and crafting the headlines that would spell success. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist. Human interest : does the article appeal to readers’ emotions? Will it help or inform them?

Airlines 120

Airlines Exercises Fashion Print 120

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 2) They can only talk about their company and their products. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. So we start by thinking: What do we want to write? Who is it that we are trying to attract with our content?

Marketing 74

Marketing SEO Trade Shows Technology 74

Burrelles Fresh Ideas

MARCH 12, 2024

You can build on the efforts of PR professionals by creating your own content writing strategy. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products. Research your article thoroughly to find reputable sources of information. Download our free Product Launch tip sheet.

Social Media 78

Social Media Strategy Media Reputation 78

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. By incorporating your press kit link into these posts, it’s easy to write a snappy line of text and have the nitty-gritty details housed on the kit.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. Who are your main stakeholders? The top 11 crises of 2020.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62