Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Consider this response from Elizabeth Engler Modic of GIE Media’s Manufacturing Group that produces Today’s Motor Vehicles and Today’s eMobility : “Interesting insightful articles that aren’t commercials! Non-promotional Insight with a Reader Takeaway. Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. As noted I enjoy the educational side of journalism.

Meeting 93

Meeting Media Journalism Education 93

Presspage

NOVEMBER 20, 2018

Brand Journalism. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Brand 60

Brand Branding Journalism Product Launch 60

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. While it’s free to join as an expert, the company makes money by charging listed experts when and if they are mentioned in an article.

Software 89

Software Pitching Measurement Enterprise 89

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Presspage

FEBRUARY 10, 2020

In this article on the Hustle, a journalist actually breaks it down for you. Read some of their past articles, and reach out to them explaining why your story is right for them. You can reference articles they have written in the past on this topic, and why your story is one that will be relevant to their readers.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. She is also the lead blogger at Spin Sucks , a PR and marketing blog that specializes in professional development, co-author of Marketing In the Round and co-host of Inside PR , a weekly podcast about social media and communications. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Waxing UnLyrical

MARCH 20, 2013

BuzzFeed eschewed the paywall model, opting instead for “native advertising,” essentially an article or editorial and advertiser has paid to place on the site. To that I say, Based on the quality of journalism coming out of some major outlets, is there really that big of a difference? He also blogs.

Print 87

Print Advertising Advertising Newspapers 87

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories.

Survey 60

Survey Enterprise Radio Print 60

Ishmael's Corner

JANUARY 25, 2015

Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. After all, we’re students of media.

Communications 60

Communications Storytelling Web Journalism 60

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. Purporting otherwise is going to keep the Bad Pitch Blog very busy.

Media Relations 50

Media Relations Measurement Report Media 50

PR in High Definition

DECEMBER 13, 2017

Great, you’ve just spotted an interesting article you actually want to read, but of course you’re just about to run into a meeting. If we do want to devote some quality time to a piece of news or an article, we can’t, and frankly it puts us in a bad mood. Sound familiar? We thought so and it seems to be a regular scenario we all face.

Print 48

Print Consumer Conference Video 48

Sword and the Script

AUGUST 1, 2017

The shelf-life of articles is shorter. How to Generate Media Referenceable B2B Customers with a Blog. They’ll share stories from competitive publications and reporters, add commentary, and interview each other (it is especially common for print reporters to be interviewed broadcasts and podcasts). The pace of news is faster.

Interviews 60

Interviews B2B Media Report 60

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. Quality still rules the day in journalism and PR.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As always, you’ll find three vetted articles below that I recommend for your perusal. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup.

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). The Majority of Content is Ignored.

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 102

Media Radio Print Newspapers 102

Bad Pitch Blog

SEPTEMBER 24, 2007

2) How a Simple, Powerful and Persistent Message to the Media Gained Client, Alsbridge, Coverage in "The Wall Street Journal", "BusinessWeek, "CIO Magazine" and Many Others Alan Weinkrantz PR Web Log Alan’s follow-up notes on achieving national business coverage. Clients should really see this article for a reminder of how things work.

Trade Shows 40

Trade Shows Pitching Local Web 40

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Farhad Manjoo wrote an article in the NY Times about the state and decline of banner ads. I mean, c’mon, have the native ad alarmists heard of evil soap boxes that companies have called blogs?

Advertising 235

Advertising Advertising Brand Branding 235

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. A good example of inbound marketing is a blog jam-packed with useful information your prospects and other target audiences want to read. For many of us, it’s what attracted us to media relations in the first place.

Media Relations 52

Media Relations Media Pitching Writing 52

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

PR Fuel

AUGUST 7, 2018

I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. If you follow this blog at all, you know I spend a lot of time on here offering press release writing tips.

Writing 40

Writing How To Report Comparison 40

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. We consider there to be five media types in general, print, TV, radio, web, and social media.

Storytelling 87

Storytelling Measurement Ethics Web 87

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. This Business Insider article was a matter of that. Both appeared in print, on the front page of USA Today’s Money section.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

MAY 22, 2018

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. Finally, you know how to code.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. I can write three articles in the amount of time I can shoot a video.”. Many of those images show up in magazines, newspapers and blogs, she says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." Magazine articles are summaries of quick information,” notes Howard.

Company 113

Company Interviews Print Pitching 113

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. Studio, which produces all content for Inc.’s s clients and advertisers. How have you seen it evolve?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Six Pixels of Separation – The Mirum Blog is marketing and communications insights from the edge. 10) Amy Porterfield.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

MARCH 22, 2021

In this article we’re going to look back at 2021 for three different publishers, and see how they fared on the web, Instagram, and Facebook. . The media outlets we’re going to look at are all traditionally famous print ones, as opposed to cable news which produces native videos on social media with a very different strategy in mind.

Web 97

Web Instagram Facebook Media 97