Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. The article was produced by an outlet that at first glance looked credible. I study organizational persuasion for a living and I knew this was not bona fide journalism. 4 Ways for Business to Build Trust.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. 65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. Dispelling 6 Myths PR Sometimes has about Content Marketing.

Survey 96

Survey Journalism Study Pitching 96

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

APRIL 8, 2017

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing. Talk to Us!

Content Marketing 73

Content Marketing Social Media Marketing Media 73

Cision

OCTOBER 4, 2017

To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. To make an impact, content needs to shine. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . 2) Content marketing (not “marketing content” ). billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Keep your content marketing separate and distinct. Make your audience the hero.

Government 143

Government Survey Ethics Media 143

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Farhad Manjoo wrote an article in the NY Times about the state and decline of banner ads. I mean, c’mon, have the native ad alarmists heard of evil soap boxes that companies have called blogs?

Advertising 235

Advertising Advertising Brand Branding 235

Sword and the Script

JUNE 9, 2020

Cision recently announced “ article-level data.” It’s a metric that tells you how many views a given article actually had. If media relations is hard, so too is journalism and reporting. That’s what content marketing is all about. Too many confuse content marketing with marketing content.

Media Relations 113

Media Relations Media Survey Pitching 113

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. Content Authenticity Statement: 90% of this blog article was generated by me, a human.

Media 103

Media Radio Print Newspapers 103

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

Critical Mention

JANUARY 3, 2018

Why do many PR majors graduate with a degree in Journalism? If you don’t get enough chances to write at work, start a blog. Offer to guest blog. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. If your writing could use some work, don’t wait.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. Data-driven PR drives marketing engagement.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. whose lively “ Ad Blockers: An Uncertain Threat ” blog post is a must-read.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. Over the next day, like a slowly developing Polaroid, tweets and articles from watchers and principals started to fill in the picture. GigaOm’s crash and burn this week really hit a nerve. The reason?

B2B 120

B2B Trade Shows Enterprise Banking 120

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Don’t dangle “exclusive” for a mediocre idea.

Survey 170

Survey Media Relations Pitching Media 170

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success.

Resources 53

Resources Marketing SEO Engineering 53

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. 3 Content Marketing Wins with Buyer Personas. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. commercials, social media posts, ratings and reviews, articles, announcements, case studies, etc.)

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. While it’s free to join as an expert, the company makes money by charging listed experts when and if they are mentioned in an article.

Software 89

Software Pitching Measurement Enterprise 89

Buzzstream

JANUARY 17, 2018

It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B. Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. Yet, he gives the guides away for free.

eBook 108

eBook Infographics Pinterest How To 108

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Rock the Status Quo

APRIL 8, 2016

“Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. We forget to set that tendency aside and it creeps into the content we create. It seems making the leap is very difficult for many – even in journalism. I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

“Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. We forget to set that tendency aside and it creeps into the content we create. It seems making the leap is very difficult for many – even in journalism. I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

JULY 30, 2015

I’ve invested years building Twitter presence that helps me curate content and grow reach of my own blog posts, and have maintained a Twitter chat for over two years now called #PRprochat. Here are some of the first tactics I would launch, if I were their Chief Marketing Officer. Why aren’t they doing it?

Education 100

Education Social Media Twitter Content Marketing 100

Critical Mention

OCTOBER 14, 2018

Your life has the power to motivate an audience far beyond standard market trends. A community could be its own article because it’s so essential to find an audience who truly appreciates you when becoming a thought leader, rather than pandering to an audience you have to chase. So, be your best self. Step 3: Find your people.

Leadership 68

Leadership B2C Trends Content Marketing 68

Critical Mention

MAY 28, 2019

Many marketing, communications and PR professionals still rely heavily on email marketing for one simple reason–it’s still highly effective. In fact, a recent HubSpot article stated that email marketing generates $38 for every $1 dollar spent!

Marketing 71

Marketing Social Media Tools Content Marketing 71

Communications Conversations

JULY 15, 2015

One of my favorite blogs is the Content Strategist. It’s full of interesting, insightful and easy-to-read posts about everything in the content world. The blog, after all, is written by Contently, a content shop with clients like Coca-Cola and AMEX. Fantastic editorial content. Wait, what?

Brand 60

Brand Branding Industry Journalism 60

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 105

Marketing Content Marketing Advertising Advertising 105