5W PR

MARCH 12, 2020

Co-Founder and CEO, Georgne Huang set out to create a community of females honestly discussing their workplace experiences, after turning to the internet looking for company-specific experiences and insights and wasn’t able to find them.

Apparel 152

Apparel Financial Community Employee 152

5W PR

MARCH 21, 2022

Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP. One of the goals that companies have been working towards with the Metaverse is implementing mass adoption of the metaverse. Decentraland. Acura Integration.

Brand 88

Brand Branding Apparel Fashion 88

Mindful Marketing

OCTOBER 19, 2022

While it’s nice that McDonald’s and other companies increasingly meet the need for nostalgia and help grown-ups relive childhood highlights, is selling sentimentalism a good adult-use of time and resources? Kids have repeated that ritual for decades, but Bobby is 32.

Apparel 103

Apparel Sports Construction Resources 103

Mindful Marketing

JANUARY 1, 2023

Inside one of the houses was cardboard from a very old sugar box ( Franklin Sugar Refining Company , Philadelphia, PA) that he used to line the windows’ edges so the tissue paper wouldn’t easily tear. ” “Apparel was responsible for some 2.1 million tons —half of which ends up in landfills.”

Apparel 65

Apparel Fashion Training Construction 65

NewsWhip

SEPTEMBER 14, 2023

Interestingly, as this is based on a search for Fortune 100 companies, which Mattel is not, the article only made it into our analysis due to the fact it was compared to some Disney properties, but that doesn’t make it any less striking. It’s worth stepping back and looking at just how much of a cultural event the movie has been.

Brand 78

Brand Branding Viral Apparel 78

PRSay

DECEMBER 28, 2021

To answer these questions, your company must collect the most accurate, informative data about your audience. This data will enable your company to send emails automatically, according to an optimized schedule, with a specific message customized for the recipient based on their browsing and purchasing history.

Marketing 208

Marketing Apparel Data Software 208

Mindful Marketing

APRIL 23, 2021

” In total, 54 companies can claim they support the PGA. Elder also wore branded apparel: a PNG hat and a TravisMathew shirt—the latter is part of a formal partnership with Elder that the company announced just days before the Masters. Then, there’s a whole other list of “Golf Retirement Plus Partners.”

Apparel 78

Apparel Corporate Social Media Print 78

ImPRessions - Crenshaw Communications

MAY 29, 2018

The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles.

Apparel 160

Apparel Construction Agency Interviews 160

The Stalwart Blog

JULY 28, 2019

A case in point was Forever 21, the designer apparel store for both men and women, got into a bit of hot water when they caught some social media flack from certain individuals who complained that they received a free Atkins diet bar with their online purchase. Some days even the best-intended actions can cause a crisis PR.

Crisis 60

Crisis Apparel Blogging Social Media 60

Reputation Us

AUGUST 18, 2016

This may put some PR professionals on alert but — if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store.

Apparel 60

Apparel Strategy Customer Service Financial 60

Cision

JULY 26, 2017

Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority). The targeting criteria for LinkedIn are quite congruent with the data that you expect from a professional network: Company name. Company Industry. Company size.

Social Media 233

Social Media How To Insurance Insurance 233

Reputation Us

APRIL 2, 2019

Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Communications Conversations

JANUARY 19, 2015

Since then, we’ve seen more and more companies using these buttons. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. Advertisers wanted to bolster results. They needed clearer calls to action.

Facebook 60

Facebook Apparel Brand Branding 60

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

Reputation 60

Reputation Study Consumer Banking 60

PR Job Coach

JUNE 12, 2014

I began my career at Sony PlayStation, when the company was not even a year old. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. My career has always centered around PR, event planning and marketing.

How To 197

How To Apparel Tourism Interviews 197

Flack's Revenge

NOVEMBER 12, 2015

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall. Last year, JD.com developed a partnership with Tencent Group , China’s largest social media company, to attract consumers through Tencent’s popular social media platforms WeChat and QQ.

Social Media 120

Social Media Media Apparel Retail 120

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. In April 2014, the company won first prize in a start-up business competition, taking home $7,000 to help fund its growth. But when the article appeared, the company owners were frustrated. Then let them know the correct facts.

Apparel 123

Apparel Media Ethics Interviews 123

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Senior leaders at the company must buy into the messaging framework so there aren’t any surprises or plan derailments down the road.

Publicity 60

Publicity Apparel B2C Fashion 60

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company. Right after graduation, I moved back home to Monroe.

Ethics 80

Ethics Data Crisis Apparel 80

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Since we’ve worked up an appetite, let’s consider nutrition companies. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Before and after. These messages are tired and far from creative.

Creativity 73

Creativity Communications Brand Branding 73

Mindful Marketing

SEPTEMBER 10, 2021

For a variety of reasons, it’s now fashionable, especially among Generation Z, to shop secondhand, but this Gen X marketing professor wonders if it’s smart for the apparel industry to embrace a fad that may dissuade people from purchasing its new products. Some, however, have found ways to do both, and apparently make money.

Fashion 76

Fashion Retail Survey Apparel 76

David PR Group

OCTOBER 12, 2016

On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. Most companies have an employment agreement or handbook which offers guidance on employee conduct. Reinforce commitment to confidentiality.

Policies 40

Policies Social Media Handbook Guidelines 40

Shift Communications

SEPTEMBER 17, 2015

Big risk can mean big, positive change for a company looking to make its name in the media. For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends. Smaller brands are typically the ones willing to experiment.

Agency 60

Agency Apparel Pitching Creativity 60

PR 20/20

JUNE 4, 2020

So, for example, the homepage for a company that sells outdoor apparel might feature different CTAs and copy for women versus men. When you develop personas, ask specific questions to narrow in on demographics, education, career path, details about their company, industry, size, organizational chart, and day-to-day lives.

How To 40

How To Marketing Apparel Web 40

Flatiron Communications

JANUARY 29, 2015

is a company that is reinventing the shopping experience for millions of consumers across multiple platforms,” noted Peter Himler, founder/principal, Flatiron Communications, LLC. “We said Gigi Ganatra Duff, VP, PR and Communications, HSNi. the HSN Shopping App for mobile handheld devices and HSN on Demand ®.

Agency 28

Agency Retail Apparel Mobile 28

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. A press release informs the media about something newsworthy at your company or organization. Then, put that front-and-center with your company or organization name. The boilerplate copy will always accompany a press release.

Writing 64

Writing Company How To Apparel 64

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. It was a tragedy – and here’s a company that made a tiny little misjudgment or so to speak. And that’s exactly what these companies are banking on – because they do it again, and again and again.

Company 109

Company Apparel Airlines Crisis Communications 109

Contently - Strategy

FEBRUARY 8, 2022

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Almost 92 percent of companies with over 100 employees advertise with social media, which offers targeting so precise it often falls foul of regulators.

Advertising 118

Advertising Advertising Privacy Apparel 118

Sword and the Script

FEBRUARY 3, 2018

As the conversations around the marketing table often begin with, “At my last company we…”. The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. We all develop a certain way of doing things, and we convince ourselves this is the only way to do it, even when circumstances change.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

5W PR

FEBRUARY 1, 2020

Introducing a new brand to the market can be the most time, labor, and creativity intensive kind of brand strategy, but there is a time and a place where it is the best step a company can take. Often, this strategy also involves pitting two brands, both owned by the same company, against each other. An example of this is Dunkin Donuts.

Brand 109

Brand Branding Publicity Consumer 109

ImPRessions - Crenshaw Communications

APRIL 18, 2018

As Johnson & Johnson CCO Michael Sneed pointed out, in today’s communications arena, companies have a social contract with society and must earn the license to do business. Your company just needs to do good things and get on the right side of whatever issue arises. It’s a downward spiral. Doing the right thing is hard.

Corporate 213

Corporate Ethics Apparel Journalism 213

Communications Conversations

OCTOBER 22, 2020

The report claims that 29% of Americans are more apt to purchase from companies who are involved in get out the vote efforts. Like many fashion brands, AE features their voting apparel in their Insta posts. Like I said, I didn’t see a ton of big companies sharing messages about getting out the vote. American Eagle.

Brand 97

Brand Branding Apparel Fashion 97

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. The company expanded aggressively, and with its growth came inevitable setbacks.

Reputation 165

Reputation Apparel System Corporate 165

The Hoffman Agency

FEBRUARY 22, 2018

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. The San Francisco-based company is valued at US$31 billion as of August 2017 (image source: Unsplash ).

Public Affairs 28

Public Affairs Tourism Hotels Travel 28