5W PR

MARCH 12, 2020

Co-Founder and CEO, Georgne Huang set out to create a community of females honestly discussing their workplace experiences, after turning to the internet looking for company-specific experiences and insights and wasn’t able to find them. Jules Miller founded the brand after battling severe Irritable Bowel Syndrome for five years.

Apparel 152

Apparel Financial Community Employee 152

Mindful Marketing

JANUARY 1, 2023

Inside one of the houses was cardboard from a very old sugar box ( Franklin Sugar Refining Company , Philadelphia, PA) that he used to line the windows’ edges so the tissue paper wouldn’t easily tear. ” “Apparel was responsible for some 2.1 million tons —half of which ends up in landfills.”

Apparel 73

Apparel Fashion Training Construction 73

Mindful Marketing

OCTOBER 19, 2022

While it’s nice that McDonald’s and other companies increasingly meet the need for nostalgia and help grown-ups relive childhood highlights, is selling sentimentalism a good adult-use of time and resources? Kids have repeated that ritual for decades, but Bobby is 32.

Apparel 104

Apparel Sports Construction Resources 104

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? To answer these questions, your company must collect the most accurate, informative data about your audience. If your company isn’t collecting this data already, or doesn’t know where their data is or if it’s accurate, there’s no better time to begin than today.

Marketing 210

Marketing Apparel Data Software 210

Mindful Marketing

JANUARY 1, 2023

Inside one of the houses was cardboard from a very old sugar box ( Franklin Sugar Refining Company , Philadelphia, PA) that he used to line the windows’ edges so the tissue paper wouldn’t easily tear. ” “Apparel was responsible for some 2.1 million tons —half of which ends up in landfills.”

Apparel 65

Apparel Fashion Training Construction 65

ImPRessions - Crenshaw Communications

MAY 29, 2018

The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles.

Apparel 160

Apparel Construction Agency Interviews 160

Mindful Marketing

APRIL 23, 2021

” Wayne Player has a relationship with OnCore Golf that includes serving as Tour Commissioner of the Player Amateur Tour, for which the golf ball brand is the title sponsor. ” In total, 54 companies can claim they support the PGA. Then, there’s a whole other list of “Golf Retirement Plus Partners.”

Apparel 78

Apparel Corporate Social Media Print 78

Communications Conversations

JANUARY 19, 2015

Since then, we’ve seen more and more companies using these buttons. In fact, according to AdRoll, brands are seeing a lift of 2.85X their normal lift when using these CTA buttons. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons.

Facebook 60

Facebook Apparel Brand Branding 60

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Positioning: Lärabar as a Lifestyle Brand. Be stronger.

Creativity 73

Creativity Communications Brand Branding 73

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Reputation Us

AUGUST 18, 2016

This may put some PR professionals on alert but — if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store.

Apparel 60

Apparel Strategy Customer Service Financial 60

PR Job Coach

JUNE 12, 2014

I began my career at Sony PlayStation, when the company was not even a year old. Our team helped build it to an internationally recognized brand in just a few years. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. Job Satisfaction'

How To 197

How To Apparel Tourism Interviews 197

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. In April 2014, the company won first prize in a start-up business competition, taking home $7,000 to help fund its growth. But when the article appeared, the company owners were frustrated. It’s only natural.

Apparel 123

Apparel Media Ethics Interviews 123

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company. Right after graduation, I moved back home to Monroe.

Ethics 80

Ethics Data Crisis Apparel 80

Mindful Marketing

SEPTEMBER 10, 2021

For a variety of reasons, it’s now fashionable, especially among Generation Z, to shop secondhand, but this Gen X marketing professor wonders if it’s smart for the apparel industry to embrace a fad that may dissuade people from purchasing its new products. The results revealed some surprising behavior, for instance: 70.4%

Fashion 76

Fashion Retail Survey Apparel 76

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Are they trying to change perception of their brand? An important first step is to determine what the point of this campaign is.

Publicity 60

Publicity Apparel B2C Fashion 60

Shift Communications

SEPTEMBER 17, 2015

Throughout your career, you’ve worked with both large brands and small brands. Smaller brands are typically the ones willing to experiment. Big risk can mean big, positive change for a company looking to make its name in the media. It’s not difficult to balance the time between smaller versus larger companies.

Agency 60

Agency Apparel Pitching Creativity 60

PR 20/20

JUNE 4, 2020

Context is the somewhat nebulous idea that we, as marketers, should anticipate the circumstances that form a person’s setting, motivation, or mood when they engage with our brand. Then, we personalize the brand experience based on that visitor. The right website design will literally walk you through the story the brand wants to tell.

How To 40

How To Marketing Apparel Web 40

Flatiron Communications

JANUARY 29, 2015

will soon name a new agency to handle public relations for its HSN brand. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. HSNi’s corporate communications team will partner with Flatiron to help drive awareness for the work and accomplishments of HSN, Inc.’s

Agency 28

Agency Retail Apparel Mobile 28

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. A press release informs the media about something newsworthy at your company or organization. Then, put that front-and-center with your company or organization name. With press releases, think who-what-when-where-how.

Writing 67

Writing Company How To Apparel 67

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. It was a tragedy – and here’s a company that made a tiny little misjudgment or so to speak. It seems a momentary stain on the brand is just what’s in order for that refresh. Ready for it?

Company 110

Company Apparel Airlines Crisis Communications 110

Contently - Strategy

FEBRUARY 8, 2022

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Almost 92 percent of companies with over 100 employees advertise with social media, which offers targeting so precise it often falls foul of regulators.

Advertising 118

Advertising Advertising Privacy Apparel 118

Sword and the Script

FEBRUARY 3, 2018

As the conversations around the marketing table often begin with, “At my last company we…”. The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. We all develop a certain way of doing things, and we convince ourselves this is the only way to do it, even when circumstances change.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Communications Conversations

OCTOBER 22, 2020

As we’ve seen for the last few years, brands are increasingly getting involved in societal issues–racial injustics, climate change and women’s rights, just to name a few. Now, brands are increasingly also getting involved in pushing out another important message: voting. Specifically, fashion brands.

Brand 97

Brand Branding Apparel Fashion 97

ImPRessions - Crenshaw Communications

APRIL 18, 2018

As Johnson & Johnson CCO Michael Sneed pointed out, in today’s communications arena, companies have a social contract with society and must earn the license to do business. Your company just needs to do good things and get on the right side of whatever issue arises. Will new customers be attracted to the brand?

Corporate 213

Corporate Ethics Apparel Journalism 213

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. The brand enjoyed huge early success, in part due to the real-life story of founder Kevin Plank.

Reputation 165

Reputation Apparel System Corporate 165

The Hoffman Agency

FEBRUARY 22, 2018

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. The San Francisco-based company is valued at US$31 billion as of August 2017 (image source: Unsplash ).

Public Affairs 28

Public Affairs Tourism Hotels Travel 28