Apparel, Company and Local - Public Relations Today

5 Ways Your Company Can Make a Social Impact Today

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

Company

Company Nonprofit Apparel Banking

Five Companies Enacting Change through Charity

5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. But since its inception, the company has evolved to go deeper into the community, to make a greater impact. Give to Inspire.

Company

Company Apparel Nonprofit Consumer

New trend: Companies making product design trends based on Instagram

Communications Conversations

APRIL 24, 2017

Locally, right here in Minneapolis, Hi-Lo Diner is rumored to have made key decisions on the decor and appearance of their restaurant based on how people would photograph their food on Instagram (and their retro sign outside). What I did see was virtually everybody on the internet talking about the drink and photographing it last week.

Instagram

Instagram Trends Company Apparel

Barbie dominates August brand coverage

NewsWhip

SEPTEMBER 14, 2023

Interestingly, as this is based on a search for Fortune 100 companies, which Mattel is not, the article only made it into our analysis due to the fact it was compared to some Disney properties, but that doesn’t make it any less striking. It’s worth stepping back and looking at just how much of a cultural event the movie has been.

Brand

Brand Branding Viral Apparel

Reputation Is Critical

Reputation Us

APRIL 2, 2019

Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization.

Reputation

Reputation Apparel Nonprofit Banking

Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

Reputation

Reputation Study Consumer Banking

When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. In April 2014, the company won first prize in a start-up business competition, taking home $7,000 to help fund its growth. The win inspired Metro News , a local tabloid, to profile dpms in a feature story.

Apparel

Apparel Media Ethics Interviews

Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Senior leaders at the company must buy into the messaging framework so there aren’t any surprises or plan derailments down the road.

Publicity

Publicity Apparel B2C Fashion

What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company. I did data communications for our local, state and national reporting.

Ethics

Ethics Data Crisis Apparel

Agency Life 101: Julie Staadecker, Account Director

Shift Communications

SEPTEMBER 17, 2015

One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. Big risk can mean big, positive change for a company looking to make its name in the media. It’s not difficult to balance the time between smaller versus larger companies.

Agency

Agency Apparel Pitching Creativity

How to Write a Great Company Boilerplate for Your Press Releases

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. A press release informs the media about something newsworthy at your company or organization. Then, put that front-and-center with your company or organization name. The boilerplate copy will always accompany a press release.

Writing

Writing Company How To Apparel

Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

FEBRUARY 22, 2018

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. The San Francisco-based company is valued at US$31 billion as of August 2017 (image source: Unsplash ).

Public Affairs

Public Affairs Tourism Hotels Travel

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