Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Since we’ve worked up an appetite, let’s consider nutrition companies. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Before and after. These messages are tired and far from creative.

Creativity 73

Creativity Communications Brand Branding 73

David PR Group

OCTOBER 12, 2016

On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. Most companies have an employment agreement or handbook which offers guidance on employee conduct. Reinforce commitment to confidentiality.

Policies 40

Policies Social Media Handbook Guidelines 40

Flatiron Communications

JANUARY 29, 2015

is a company that is reinventing the shopping experience for millions of consumers across multiple platforms,” noted Peter Himler, founder/principal, Flatiron Communications, LLC. “We said Gigi Ganatra Duff, VP, PR and Communications, HSNi. the HSN Shopping App for mobile handheld devices and HSN on Demand ®.

Agency 28

Agency Retail Apparel Mobile 28

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. It was a tragedy – and here’s a company that made a tiny little misjudgment or so to speak. Those links contain stories – or the re-purposing of stories – largely about the company’s outrageous antics.

Company 110

Company Apparel Airlines Crisis Communications 110

5W PR

FEBRUARY 1, 2020

Introducing a new brand to the market can be the most time, labor, and creativity intensive kind of brand strategy, but there is a time and a place where it is the best step a company can take. Often, this strategy also involves pitting two brands, both owned by the same company, against each other. An example of this is Dunkin Donuts.

Brand 109

Brand Branding Publicity Consumer 109

ImPRessions - Crenshaw Communications

APRIL 18, 2018

As Johnson & Johnson CCO Michael Sneed pointed out, in today’s communications arena, companies have a social contract with society and must earn the license to do business. Your company just needs to do good things and get on the right side of whatever issue arises. It’s a downward spiral. Doing the right thing is hard.

Corporate 213

Corporate Ethics Apparel Journalism 213

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports.

Reputation 165

Reputation Apparel System Corporate 165