Mindful Marketing

JANUARY 1, 2023

Inside one of the houses was cardboard from a very old sugar box ( Franklin Sugar Refining Company , Philadelphia, PA) that he used to line the windows’ edges so the tissue paper wouldn’t easily tear. ” “Apparel was responsible for some 2.1 consumer throws away 81.5 ” “The average U.S.

Apparel 65

Apparel Fashion Training Construction 65

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233

Flack's Revenge

NOVEMBER 12, 2015

In August, Alibaba Group partnered with consumer electronics retailer Suning Commerce Group in an effort to match or exceed JD’s capabilities. The partnership gives Alibaba access to Suning’s logistics network, which reaches across most of China, to boost same-day delivery of consumer electronics and appliances.

Social Media 120

Social Media Media Apparel Retail 120

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. The scientific study conducted in February 2019 specifically surveyed residents in Oregon.

Reputation 60

Reputation Apparel Nonprofit Banking 60

PR Job Coach

JUNE 12, 2014

I began my career at Sony PlayStation, when the company was not even a year old. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. My career has always centered around PR, event planning and marketing.

How To 197

How To Apparel Tourism Interviews 197

Communications Conversations

JANUARY 19, 2015

Since then, we’ve seen more and more companies using these buttons. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. Advertisers wanted to bolster results. They needed clearer calls to action.

Facebook 60

Facebook Apparel Brand Branding 60

Mindful Marketing

SEPTEMBER 10, 2021

You probably didn’t unless you’ve been part of one of the hottest consumer trends-- thrifting. The company runs a well-developed website, Levi’s SecondHand where it resells its classic jeans, jean shorts, denim jackets, and more. Can other clothing companies pull off a secondhand program like Levi’s?

Fashion 76

Fashion Retail Survey Apparel 76

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. Right out of grad school, I started working at a company called CenturyLink as a lead product manager, helping lead new product development for the company. As consumers of information need to understand that.

Ethics 80

Ethics Data Crisis Apparel 80

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Senior leaders at the company must buy into the messaging framework so there aren’t any surprises or plan derailments down the road.

Publicity 60

Publicity Apparel B2C Fashion 60

Waxing UnLyrical

MAY 10, 2018

These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. Since we’ve worked up an appetite, let’s consider nutrition companies. Lärabar, a snack bar company, has successfully positioned itself as a lifestyle brand. Before and after. These messages are tired and far from creative.

Creativity 73

Creativity Communications Brand Branding 73

Shift Communications

SEPTEMBER 17, 2015

This week, we check in with Julie Staadecker , an Account Director on our Boston consumer team. Give us a rundown of what a day in the life is like as the Boston Consumer Team Account Director? Big risk can mean big, positive change for a company looking to make its name in the media. They are flexible and open to change.

Agency 60

Agency Apparel Pitching Creativity 60

PR 20/20

JUNE 4, 2020

Today’s consumers are conditioned to expect personalization. consumers find marketing personalization very or somewhat appealing. If that’s not enough, SmarterHQ found that 72% of consumers say they only engage with personalized messaging. And the numbers don’t lie: Statista revealed that a staggering 90% of U.S. Workout plan?

How To 40

How To Marketing Apparel Web 40

Flatiron Communications

JANUARY 29, 2015

is a company that is reinventing the shopping experience for millions of consumers across multiple platforms,” noted Peter Himler, founder/principal, Flatiron Communications, LLC. “We billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone.

Agency 28

Agency Retail Apparel Mobile 28

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. A press release informs the media about something newsworthy at your company or organization. Then, put that front-and-center with your company or organization name. With press releases, think who-what-when-where-how.

Writing 67

Writing Company How To Apparel 67

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. It was a tragedy – and here’s a company that made a tiny little misjudgment or so to speak. In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing.

Company 110

Company Apparel Airlines Crisis Communications 110

5W PR

FEBRUARY 1, 2020

When consumers buy into a brand proposition, they often do so because they have expectations and those expectations have been met or exceeded by the brand. It becomes the same as the desired result in the mind of the consumer. How valuable is it for a brand to become the thing the consumer wants to accomplish, feel, or create?

Brand 109

Brand Branding Publicity Consumer 109

Contently - Strategy

FEBRUARY 8, 2022

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Almost 92 percent of companies with over 100 employees advertise with social media, which offers targeting so precise it often falls foul of regulators. ” Consumer awareness increases.

Advertising 118

Advertising Advertising Privacy Apparel 118

ImPRessions - Crenshaw Communications

APRIL 18, 2018

As Johnson & Johnson CCO Michael Sneed pointed out, in today’s communications arena, companies have a social contract with society and must earn the license to do business. Your company just needs to do good things and get on the right side of whatever issue arises. It’s a downward spiral. Doing the right thing is hard.

Corporate 213

Corporate Ethics Apparel Journalism 213