Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working? Media Training. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications.

Analytics 132

Analytics Data-Driven PR Data Software 132

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. There is also something to be said about real-time response and the ability to focus entirely on the company’s own internal needs.

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

JULY 26, 2022

Even C-suite executives respect public relations more than ever before as they saw how it plays a significant role in internal communications, which became much more focused during the pandemic. He is the 2022 PRSA international assembly delegate. Do you have guidelines around how far and wide you recognize religious holidays?

Local 133

Local Crisis Management Internal International 133

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 78

Creativity Study Survey Advertising 78

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,

Creativity 96

Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 46% identified “a multichannel analytics dashboard” as a tool they would find most valuable.

Survey 82

Survey Corporate Communications Financial 82

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. All of these events are free to PRSA International Conference attendees, though an RSVP is required for our roundtable on Monday. Here’s where you can find us this weekend and next week.

Conference 40

Conference Internal International Sports 40

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. The campaign is going well – positive press and analytics that prove people are responding. Constantly merchandise positive PR results.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

Solo PR Pro

DECEMBER 12, 2023

AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity. Fire the meteorologists, the interns can do the weather PR has always had a PR problem. While we all understand that wins have a lot of moving parts, it is critical for PR professionals to bulk up their analytics skills.

Policies 68

Policies Creativity Internal International 68

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. That’s like saying the telephone is PR technology.

Interviews 100

Interviews Publicity Technology Social Media 100

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

NewsWhip

APRIL 27, 2023

RivalIQ RivalIQ is a social media analytics tool that gives insights on how your social media efforts, and the efforts of competitors, are being received by an audience. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. I want marketers to think more creatively and broadly about what to measure. Chad Pollitt, Co-founder, Relevance.com: “Next year we’ll see the marriage of AI and analytics.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Business Wire

AUGUST 9, 2017

Business Wire is proud to announce that two of our very own thought leaders have organized creative, and unique, panels that all communicators can benefit from and now’s your chance to vote them in and make them a reality.

Conference 164

Conference Technology Mobile Analytics 164

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Internal comms takes center comms stage in hybrid work. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Our team tracked many different KPIs and audience segments because the different internal stakeholders we worked with all had different goals they needed to meet. Google Analytics.

Report 81

Report Data SEO Analytics 81

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

PRSay

SEPTEMBER 10, 2019

All video isn’t created equal, and different brands, platforms and topics require different creative pushes. By employing analytics experts, your team can learn far more about the people your content is reaching and how that content is performing. Using measurements and analytics to support your video work is key.

Storytelling 136

Storytelling Video Strategy Analytics 136

Presspage

JULY 17, 2023

Fostering a culture of collaboration and knowledge sharing within the organization promotes efficiency, enhances creativity, and enables individuals to learn from each other's experiences, leading to increased productivity and better outcomes.

Strategy 78

Strategy Communications Local Tools 78

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

PRSay

FEBRUARY 21, 2023

I like helping people express themselves creatively and share their knowledge.” and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. He later realized that he preferred public relations to journalism. Sponsored by the U.S.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Offleash

OCTOBER 26, 2022

Get creative. Teams know they need to align strategy more closely and efficiently across global, marketing, social, internal comms, sales and marketing, and executive priorities. Maybe that time was more about letting go and having fun, but later downturns taught me what a business needs to do to navigate the unexpected: Be flexible.

Fashion 59

Fashion Analytics Agency Creativity 59

Konnect Agency

NOVEMBER 9, 2021

All of which work together to amplify a brand’s message through creative multi-platform content. It’s important to analyze back-end and audience analytics to truly gauge how your target audience will respond to this person’s content. Providing Clear Creative Guidelines. Final Thoughts.

Creativity 59

Creativity Analytics Guidelines Agency 59

Prohibition

JUNE 28, 2023

How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity. This global reach is particularly beneficial for fashion houses that aim to establish themselves as international luxury brands.

Fashion 62

Fashion Brand Branding Case Study 62

Sword and the Script

MARCH 7, 2023

Updates to the CRM include the “option to personalize communication to create a custom experience for their capital market contacts,” such as investors or financial analytics. In a separate announcement, the company also unveiled benchmarking and targeting as part of its “Engagement Analytics Suite.” Q4 2022 one-time expenses were $6.8

Software 128

Software Analytics Technology Video 128

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136