Burrelles Fresh Ideas

MARCH 19, 2024

In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence. Personalization through AI and data analytics: In the digital age, personalization reigns supreme.

Travel 92

Travel Trends Tourism Transportation 92

Flack's Revenge

JULY 11, 2018

It’s about marketing that transcends products and features to tell a more meaningful story. The best ones connect brand values to the needs and desires of the target audience. It takes a big idea to attract the attention of consumers and get them to buy your product…”. Sometimes the idea involves novel product positioning.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

JULY 11, 2017

And once you’ve collected coverage, will you be able to refine your targeted news distributions? Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Your company or brand is a given, but what else?

How To 265

How To Media Software Agriculture 265

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic.

Software 147

Software Agency Pitching Analytics 147

NewsWhip

MARCH 15, 2024

I am sure lots of research and science goes into that magic, but it would be great to understand what attracted you to Disney and equally as important, into a career in research and analytics? Brands are now increasingly looking to identify real-time cultural trends across social media.

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The company says it’s “refocusing our product efforts” on a premium journalist inquiry service that is akin to ProfNet or a premium version of HARO. And they’ve been consistent about pumping out new features.

Pitching 89

Pitching Report Software Survey 89

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. For Search + Analytics , we like…. a free marketing course). For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website.

Software 159

Software Tools Print Technology 159

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020!

Technology 123

Technology Publicity Software Print 123

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . When people share content, they become advocates for your ideas and products. Influence” tends to be jammed into one big category when in fact, it’s nuanced. They are taking the time to read and understand. And the cost?

Marketing 239

Marketing Television Handbook Web 239

Presspage

FEBRUARY 28, 2019

However, in today’s world the newsroom has expanded into a global hub of information and through channels such as social media, sharing news and stories is faster and reaches more people than ever before. With this increased consumption rate and larger potential audience reach abounds new questions, challenges, and opportunities.

How To 90

How To Local Analytics Social Media 90

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. Here we go…. 2) Cision grows revenue and net income.

Software 106

Software Reddit Marketing Survey 106

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” That’s a goal we can all get behind.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

AUGUST 3, 2021

First, this is an opportunity for brands to fill the void. And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. The service is a white label product that draws from iCrowdNewswire. Second, the gates are creating niches.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

JANUARY 11, 2022

Merged companies under pressure are not given the runway necessary to invest in their product sufficiently for customers. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. The private equity firm will merge all three companies under the Onclusive brand name.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. The products for bloggers (and businesses with blogs) look good. The product is owned by a company called Inisev, which is based in Malta, an island nation off the coast of Italy. Representatives from follow.it

Google 109

Google Tools Analytics Blogging 109

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JUNE 16, 2015

You want quality sites like Google News, Yahoo! and well-respected industry websites to host your press release, because you know that real people read news there. Here are the analytics for one of my press releases for my company. Your analytics will tell you exactly how many people did exactly that. Just sayin’.

Measurement 120

Measurement Software Nonprofit Analytics 120

NewsWhip

OCTOBER 26, 2021

I am sure lots of research and science goes into that magic, but it would be great to understand what attracted you to Disney and equally as important, into a career in research and analytics? Brands are now increasingly looking to identify real-time cultural trends across social media.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

MAY 5, 2020

Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media. The broadcast alerts are a notification “to find out when a clip mentioning your brand, client or topic just aired.” The service uses artificial intelligence to find, summarize and cluster news.

Pitching 85

Pitching Survey System Technology 85

NewsWhip

MAY 19, 2020

Obviously, one issue that this runs into is the fact that the big publishers with broad coverage tend to dominate, so we decided to break it down by various individual categories in our latest series. . These insights are gathered using the tech industry news filter in NewsWhip Analytics. . Benedict Nicholson.

Technology 97

Technology Analysis Privacy Facebook 97

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service.

Case Study 118

Case Study Software Data Web 118

PR Fuel

JANUARY 20, 2021

A press release is a great way to communicate and promote your company’s events and news. As of now, more than half of the population search for news reports online. Try promoting new products or services to boost visibility for your brand-new offering. Insert Relevant Links. Go Beyond Your Website.

SEO 52

SEO Engineering Writing Analytics 52

Beyond PR

AUGUST 4, 2017

We just finished celebrating our 150th anniversary (and brand launch , and IPO !) The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. ” .

Industry 64

Industry Communications Software Hotels 64

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. 6) Contact management and analytics.

Pitching 64

Pitching Analytics Enterprise System 64

NewsWhip

JUNE 4, 2020

Obviously, one issue that this runs into is the fact that the big publishers with broad coverage tend to dominate, so we decided to break it down by various individual categories in our latest series. . These insights are gathered using the tech industry news filter in NewsWhip Analytics. . Benedict Nicholson.

Technology 78

Technology Analysis Privacy Facebook 78

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. I’ve used it three times and you can see a screenshot of the analytics below.

Marketing 64

Marketing Pitching Corporate Tools 64

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The process starts by detecting news stories and social media posts as soon as they appear.

Media 88

Media Data Reddit Crisis 88

PR 20/20

MAY 8, 2019

Some jobs will be lost, and new ones, some we can’t even fathom, will be created. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

The Resolution Blog

APRIL 23, 2018

One of these providers reported on online reach in terms of ‘potential daily reach’ whereas the second provided monthly audience figures for the same high-profile news website. Excel allows you to chop up categories of data into rows and columns which can be cross referenced and dissected later using pivot tables.

Data 120

Data Measurement Examples Tools 120

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 103

Survey Report Media B2B 103

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JULY 9, 2020

Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Monitoring: Keep an eye on your brand and its competitors to capture opportunities as they arise. So, what questions are website visitors asking about your product or service? Source: MarketMuse. With Google Trends, you can.

Google 90

Google SEO Trends Content Marketing 90