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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

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Measuring PR success: Key metrics and analytics for data-driven decision-making

Agility PR Solutions

Nothing has rocked the public relations world quite as much as the development of digital technologies. We’ve gained an arsenal of sophisticated tools to help with communicating our brands, fighting disinformation, and more.

Analytics 117
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Predictive analytics in PR: Your media monitoring crystal ball

NewsWhip

With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight. The demand for real-time insights grew and the technology adapted to meet this demand. However, as the media landscape continued to evolve, so did our needs.

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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Brands are not built on what companies say about themselves, they are built on what others say about those companies. Reach and Frequency with Credibility.

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Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics

Critical Mention

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. “We’re excited to support Critical Mention as they make podcasting more transparent for brands and open up exciting opportunities for the industry.” ” About Podchaser.

Analytics 126
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6 PR Trends For Your Brand In Q4 And Beyond

The Hoyt Organization

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies.

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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

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