The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. and other players while staying clear of geopolitical sensitivities.

Leadership 69

Leadership Biotechnology Policies Local 69

Cision

AUGUST 23, 2017

As a PR pro, you must have heard a thousand times about emotional storytelling. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner. Share Relatable Stories. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

MARCH 19, 2019

A PR Engineer is someone who understands the value of nurturing customer relationships and is passionate about the use of data for thoughtful storytelling. If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you.

Engineering 150

Engineering Storytelling Big Data Data 150

Shift Communications

AUGUST 29, 2023

Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Within six months “Corporate & Product News” jumped from 3rd to 1st in our analysis of top AI news topics by volume.

Survey 60

Survey How To Storytelling Corporate 60

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. The reality is storytelling is definitely not a craft that AI can do just yet. At the end of it, actually; in the analysis part.

Technology 120

Technology Analysis Data Tools 120

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise.

Media 202

Media Storytelling Technology Data 202

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. Influential, an influencer marketing platform, conducted an analysis of positive sentiment surrounding the brands and celebrities featured in the Super Bowl. So, how did the ads do this year?

Sports 85

Sports Television Advertising Advertising 85

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Most PR people don’t have hands-on experience with the often esoteric technologies. Results : Better counsel and marketing integration, and more impactful storytelling. Why a Challenge

Storytelling 177

Storytelling Pitching Interviews Agency 177

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Assuming you are willing to share details, they should be woven into the messaging and storytelling.

Technology 177

Technology Comparison Case Study Privacy 177

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Secret Sauce in IT. Sans Sauce.

How To 194

How To Wikipedia Engineering Web 194

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. 2 Rivera, K. Communication vs Communications. 2024, January 2). Communications.

Communications 52

Communications eBook System Corporate 52

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

AUGUST 20, 2019

We are communicators and storytellers, strategists and promoters. Using readily available and sometimes free technologies, you can automate a good portion of the reporting process, freeing you to do what you do best, just better informed. Most marketing technologies will enable you to set up alerts based on some aspect of your program.

Report 40

Report Marketing Analytics Data 40

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). 13) Storytelling the hottest trend in PR in 2018. Sentiment analysis around this question suggests context matters. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do).

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

JANUARY 23, 2017

Next, in order to create a pitch that resonates with our audience, we will use a framework, a narrative structure that presents our data, analysis, and insight in an orderly fashion. We will look at three different structures today that lend themselves well to data-driven storytelling. Vice President, Marketing Technology.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

PR in High Definition

NOVEMBER 29, 2021

It appeals to audiences around the globe due to its analysis of the anxieties of modern life and its commentary on social inequalities. For example, when Google Chrome launched in Thailand, local insight revealed that Thai consumers enjoy traditional storytelling.

Film 62

Film Travel Television Local 62

Shift Communications

DECEMBER 11, 2015

It’s going to require deeper analysis that informs strategy; relationships beyond marketing; and the ability to draw conclusions from unexpected findings. Understanding who an influencer is will require nuanced data collection and analysis. Visual Storytelling Accelerates. Social shares and UVMs won’t cut it anymore.

Marketing 60

Marketing Mobile Pinterest Analysis 60

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Is that the kind of analysis that-. Follow Bryan on Twitter: @bryanpedersen. So really looking forward to this, Bryan.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

MARCH 22, 2016

Technology Adoption and New Services. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. On the other hand, innovation in PR technology isn’t exactly on the vanguard. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Cision

APRIL 6, 2015

Chris Moritz of Lowe Campbell Ewald , recommends doing a “gap analysis” between the content that you have and the content that your audience needs. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

Engineering 120

Engineering Tools Examples YouTube 120

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. A 2017 analysis of 1.4 Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. 100, 500, maybe 1,000? Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” However, going into next year, this technology will also change the way crisis communication and reputation management is done.

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. .

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Risk management is a little different in that it’s kind of held together with more statistical analysis, more history. 18: The future of storytelling in healthcare communications.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

MAY 10, 2018

There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. 1– Technological Curiosity. 3–Visual Storytelling. “Traditional storytelling isn’t going away per se, but today visual is the new black.”

Storytelling 230

Storytelling Technology Tools Infographics 230

Onclusive

FEBRUARY 10, 2022

It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company. Onclusive is an invaluable tool to help you become a better PR person. The post Measuring and optimizing your perfect pitch appeared first on Onclusive.

Measurement 195

Measurement Pitching Data Media Relations 195

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Competitor Analysis: Observing competitors’ PR tactics for strategic planning. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. At the end of the day, data without some sort of strategic analysis is just an expensive distraction.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Effective storytelling improves valuations. Case in point?

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). Source: PR Tech Sum for March ).

Survey 176

Survey Marketing B2B Study 176