NewsWhip

MARCH 26, 2024

Imagine waking up to a brewing storm on social media concerning your brand. NewsWhip acts as your weather gauge, measuring the intensity by analyzing the volume of articles and social media posts generated and the engagement they are receiving whether it’s grumbling thunder or lightning strikes.

Brand 78

Brand Branding Comparison Measurement 78

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

OCTOBER 31, 2023

In years past, the practice of ‘newsjacking’ gained popularity as a simple and cost-effective PR strategy. In this blog, I explore the pros and cons of newsjacking as a PR strategy, realizing that there are two sides to every coin when it comes to this topic. But is newsjacking still the right move for your brand?

Ethics 103

Ethics Trends Social Media SEO 103

5W PR

OCTOBER 26, 2020

The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. However, this process should never be rushed because rushing tends to ruin a growth strategy. Optimizing Sales. Lead Generation. Popularity.

Viral 88

Viral Employee Small Business Data 88

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. What time do social media posts receive the most engagement?

Analytics 78

Analytics Digital PR Storytelling Local 78

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. Unveiling surprising facts or data can also make your online PR content go viral.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

AUGUST 30, 2023

Even before its release, “Barbie” began taking over our newsfeeds with reports about clever marketing strategies and partnerships to promote the blockbuster movie. While an informal cross-promotion made sense for “Barbie” and “Oppenheimer,” it’s important to consider when and where a similar strategy might work between other competitors.

Brand 132

Brand Branding Film Insurance 132

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. However, to capture even more interest ahead of the Halloween horror movie season, the film makers executed a truly menacing marketing strategy. This wasn’t, though, my first exposure to guerrilla marketing.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! This will build your awareness and also brand credibility.

How To 62

How To Analysis Comparison B2C 62

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. As with most other marketing strategies, a vital part of creating effective campaigns is competitor analysis. Social Media. Competitor Brand Images.

Brand 60

Brand Branding B2C B2B 60

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. 2) Where is the topic going viral? Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. The media may be counterfactual to what people are actually saying.”.

Media 120

Media Viral Comparison Social Media 120

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% To read our full analysis on the top stories and trends of 2021, you can do that here.

Sports 148

Sports Viral Corporate Analysis 148

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Make social media job #1. The viral videos! Smart PR lessons from the solar eclipse.

Hotels 200

Hotels Local Interviews Viral 200

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

NOVEMBER 3, 2021

Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Doctor Spin

DECEMBER 4, 2023

In an era where media plays a crucial role in shaping societal discourse, the presence of cognitive biases undermines the credibility and trustworthiness of media outlets and poses a broader challenge to informed decision-making and democratic processes in society. Selective data analysis. Source: PLoS ONE 3 Törnberg, P.

Media 52

Media eBook Viral Construction 52

Melissa Agnes

MARCH 6, 2018

The audit phase is about analyzing where your organization currently sits on the crisis ready spectrum, with the aim of being able to use that analysis as a baseline to determine the next steps towards becoming crisis ready. Phase 4: Design your action plans and communication strategies.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Cision

DECEMBER 5, 2017

To maximize the value of your video production, it’s very important to adopt a multichannel promotion strategy. Cision Distribution makes it extremely easy to incorporate video into your campaign strategy. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Doctor Spin

DECEMBER 7, 2023

It’s a cognitive bias that can impede critical thinking and thorough analysis. Easy Street Strategy —This principle suggests that simpler solutions are often better and more effective than complex ones. The Easy Street PR Strategy : Keep It Simple To Win. Critical Mass: How Many Social Media Followers Do You Need?

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Doctor Spin

NOVEMBER 17, 2023

Charlie Munger, the esteemed Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett, is renowned for his sharp intellect and profound wisdom in investing and business strategy. It’s a cognitive bias that can impede critical thinking and thorough analysis. 1 Charlie Munger. 2023, October 29). In Wikipedia.

How To 52

How To eBook Wikipedia Viral 52

NewsWhip

AUGUST 12, 2021

If there’s one thing to note about his comms strategy it’s this — Branson is his own brand ambassador, and he’s the best at it. The one social media channel that we see him consistently posting on is Instagram, which is particularly relevant here due to the IGTV content surrounding his spaceflight.

Facebook 97

Facebook Travel Instagram Viral 97

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. Content is an important component of any marketing strategy. This social-media aired event followed Felix Baumgartner jumping through the stratosphere.

Company 96

Company Marketing Social Media Analytics 96

NewsWhip

MARCH 22, 2021

One of the key aspects of social media for media companies is understanding their strengths for engaging with audiences on different platforms. This is why it’s crucial to have a cross-platform strategy for story promotion, as the levels of engagement on Instagram remain huge compared to the Facebook Pages of certain publishers.

Web 97

Web Instagram Facebook Media 97

Buzzstream

AUGUST 28, 2019

Dataset Analysis. Social Media Content Analysis. As marketers, we know the importance of social media in understanding more about our audience and increasing awareness of our brands and services. . But have you ever considered using social media platforms as the source of your content? .

Survey 98

Survey Data Comparison Analysis 98

Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Positional started its SEO strategy by building a foundation of content on the site.

Internal 118

Internal International Insurance Insurance 118

NewsWhip

AUGUST 18, 2020

This week began with two of our own, as our CEO and founder Paul Quigley welcomed NewsWhip’s Head of Research and Editorial Benedict Nicholson to talk about the explosion of public interest in news content on social media this year so far. 2020 engagement. Brett Lofgren.

Web 78

Web Comparison Facebook Community 78

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? For a free consultation, please call 0113 430 4160 now.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

DECEMBER 17, 2021

Crisis communication specialists assist organisations in managing the consequences of a crisis, doing so by devising strategies that prevent crises from occurring and ensuring that if a crisis does break out, it is swiftly and appropriately dealt with. Why do you need crisis communication? Who needs crisis communication? Discourse of renewal.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62