Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation. You Had Me at Highlights.

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Agility PR Solutions

NOVEMBER 16, 2021

For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn’t neglect or misuse it.

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Social Media Strategy How To Media 162

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. Meritus Media Inc., Map the brand’s social graph.

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Social Media Strategy Pinterest Media 140

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

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Social Media Media Mobile SEO 86

Onclusive

FEBRUARY 15, 2024

Social listening tools track trends by systematically monitoring and analysing mainstream and social media conversations across platforms in real-time. And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening. Let’s delve more into this below.

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Trends Marketing Analysis Leadership 195

Agility PR Solutions

JULY 29, 2022

It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern.

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Social Media Small Business Media Strategy 162

Agility PR Solutions

APRIL 9, 2019

Social media has fundamentally and permanently altered the way in which businesses engage the public. The post How social media makes PR strategy more influential appeared first on Agility PR Solutions.

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Social Media Strategy Media Brand 135

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. 5 Best Practices For Your Cannabis Business’s Brand Strategy 1.

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Strategy Brand Branding SEO 99

Shift Communications

SEPTEMBER 28, 2022

Social media is one of the most readily available platforms for executives to do that. For those who haven’t yet embarked on an executive social media strategy, now is the time — before they’re too far behind. Many CEOs have already been at this for years.

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Analysis LinkedIn How To Social Media 60

Agility PR Solutions

MAY 29, 2019

At this point, the need for paid promotion as part of your social media marketing strategy should be old news. the pay-to-play element is a necessary piece of social strategy. The post 5 myths holding back your paid social media strategy appeared first on Agility PR Solutions.

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Social Media Strategy Media Facebook 119

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

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Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ?

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Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

In today’s business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites. An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations.

Corporate 182

Corporate Analysis Reputation Trends 182

Prohibition

OCTOBER 2, 2023

Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. Have you used social listening before?

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B2B Trends Strategy Marketing 77

Agility PR Solutions

JULY 14, 2021

A successful social media campaign requires more than just whipping up posts daily. Even with increased social media awareness, 47 percent of marketers find it hard to develop successful social marketing strategies.

Social Media 162

Social Media How To Marketing Media 162

The Proactive Report

DECEMBER 9, 2022

With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. Where are they on social? The post Audience Analytics and Tracking – The PR Secret Sauce appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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Agility PR Solutions

JUNE 21, 2020

Travelers have been hunkered down at home, forcing social media experts to pivot their strategy to resonate and keep connected with their audience. The post How to use the Hygiene, Hub, Hero strategy on social media appeared first on Agility PR Solutions. In January 2020, Mower […].

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Social Media Strategy How To Travel 78

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

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Strategy Communications Crisis Communications Crisis 98

Onclusive

DECEMBER 6, 2021

Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Audience analysis and tracking can help you with this. The impact of social media on news consumption In the age of social media, news consumption has undergone a paradigm shift.

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Newspapers Social Media Data Consumer 130

Communications Conversations

SEPTEMBER 17, 2020

One of those has been Stacia Nelson owner and founder of Pivot Strategies. Stacia hired me—in part—to help her find her voice on social media, especially LinkedIn. So, I’m officially formalizing this service–I will now offer Talking Points Social Media Coaching as a package outlined below.

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Social Media Media LinkedIn Analysis 88

Onclusive

DECEMBER 7, 2023

It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This data informs communication strategies, aids in targeting specific demographics, and gauges the effectiveness of campaigns in achieving broader brand recognition. Media Mentions This is an obvious one!

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Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This data informs communication strategies, aids in targeting specific demographics, and gauges the effectiveness of campaigns in achieving broader brand recognition. Media Mentions This is an obvious one!

Measurement 195

Measurement Analysis Reputation SEO 195

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.

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Social Media Trends Crisis Management Tools 96

Agility PR Solutions

DECEMBER 7, 2021

Companies that are able to succeed on social media platforms will be fast to evolve, and can focus on continuously improving their business. When a business is constantly able to improve its social strategy, it finds new and better ways to share its story, connect with the target audience, and to stay on top of […].

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Social Media Media Strategy Company 98

PRSay

FEBRUARY 23, 2022

Monthly livestreams on the PRSA LinkedIn page take readers deeper into stories covered in Strategies & Tactics. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. A simple plan.

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LinkedIn Strategy Measurement Analytics 124

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. In addition, PR professionals often collaborate with journalists and media outlets to secure coverage for their clients or organizations.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Do banner images across all your social profiles match up?

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Social Media Media LinkedIn Facebook 104

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. What are people saying about your brand when discussing CRM systems on social media? Where are they on social?

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Agility PR Solutions

JUNE 29, 2020

From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. The post 3 tactical tips for mapping out your 2020 social strategy appeared first on Agility PR Solutions.

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Strategy Social Media Brand Branding 216

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. The goals and motives vary, from showing a competitive product differentiator to becoming a thought leader to, well, simply exploiting a hot topic for earned media hits.

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Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. The goals and motives vary, from showing a competitive product differentiator to becoming a thought leader to, well, simply exploiting a hot topic for earned media hits.

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Company Strategy Marketing Technology 78

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

Social Media 65

Social Media Strategy YouTube Analytics 65

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Publicity Media Analysis 195

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

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