The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Audience Analysis Knowing as much as you can about your audience has always been the key to success. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

Remote PR Jobs

SEPTEMBER 25, 2023

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. One digital business service has found that business profitability coincides almost perfectly with peaks in web analytics driven by earned media.

Mobile 100

Mobile SEO Reputation Web 100

Shift Communications

DECEMBER 12, 2016

We’ll use SHIFT’s custom-built SCALE Scanner to evaluate links for social sharing and trust, as measured by Moz’s MozTrust score. We’ll use a selection of 15,000 links shared at least once, from both B2B and B2C content selected from around the web. The Analysis: Method. Are there conditions which might make it true?

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

The Resolution Blog

DECEMBER 13, 2017

Providers such as Compete, Alexa and Similarweb all provide estimated web traffic based on last month. Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Site vs. page traffic According to SimilarWeb.com (A free tool!) the Mail Online gained an estimated 391.30

Measurement 120

Measurement Data Analytics Tools 120

PR 20/20

APRIL 29, 2023

Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. Social reach : Measure the reach and engagement of your content on social media platforms. How Do I Know if My Association’s Content Strategy is Effective? We’re here to help.

Tools 70

Tools Measurement Strategy Analytics 70

Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

Analytics 187

Analytics Google Web Measurement 187

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

JANUARY 10, 2019

A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. The third-party tool market goes a stage further and enables more sophisticated analysis and data manipulation. These include manual keyword analysis and coding, and sentiment analysis.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

The Hoyt Organization

SEPTEMBER 8, 2023

Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies.

Trends 89

Trends Brand Branding Analytics 89

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Media Relations 149

Media Relations Media Print Software 149

NewsWhip

NOVEMBER 22, 2022

Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. It didn’t have a seat at the table, and measuring PR was considered a novel idea.” . Young states that this is because it’s a new concept. “20

Data 78

Data Analytics Measurement Technology 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. PR outcomes are measurable. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Journalism 185

Journalism Advertising Advertising SEO 185

NewsWhip

FEBRUARY 15, 2024

The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports. The technology will then group those articles and offer a one- or two-sentence analysis of each topic or theme.

How To 78

How To Reputation Analysis Technology 78

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 106

Report Publicity Marketing Pitching 106

NewsWhip

OCTOBER 23, 2019

We have a full analysis of Q3 hot off the presses in report form , if you want to dive deeper into the trends for the whole quarter, rather than simply the month of September. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

Facebook 106

Facebook Web Analysis Film 106

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Steak Umms takes a (big) stand on Twitter. friendly reminder in times of uncertainty and misinformation: anecdotes are not data.

Social Media 198

Social Media Brand Branding Employee 198

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

AUGUST 8, 2017

” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign. This custom code then allows you to determine in Google Analytics the origin of your web traffic. The one who, when asked “Which campaign is worth running again?”

Analytics 120

Analytics Web System Google 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. Reports and analysis from the JOTW survey in prior years: 2021 JOTW Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Simply choose “Create New Research List” and then select “Search the Web”. That will never change.

How To 62

How To Google SEO Pitching 62

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Here are some possible prospect conversations that might occur on the web: Awareness: “Anyone know of a high-quality, cruelty-free and organic makeup?”. Gain Actionable Competitive Intelligence. Lose mindshare?

Software 0

Software Comparison Media System 0

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 139

Study Media Relations Media Measurement 139

The Proactive Report

MAY 7, 2018

Statistical Analysis and Data Mining. Web Architecture and Development Framework. The PR Measurement Course could give you that extra edge on your resume. I’ve even encouraged my daughter to take analytics as her major knowing that it’s going to be a game-changer in the near future.” User Interface Design.

Study 100

Study Analytics Software Data 100

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Critical Mention rolled out integration for Google Analytics.

Media 106

Media SEO Analytics Analysis 106

NewsWhip

MAY 13, 2022

We asked our participants about misinformation, C-suite interest in reputation, the ability to monitor the spread of news across the web, and much more besides. You can read our full interactive report with all of our findings and analysis here. You can read our full interactive report with all of our findings and analysis here.

Facebook 78

Facebook Reputation Analysis Web 78

PR 20/20

MARCH 7, 2023

Before the assessment portion, you’ll attend four courses: Discover the Next Generation of Google Analytics Use Google Analytics to Meet Your Business Objectives Measure Your Marketing with Google Analytics Go Further with Your Google Analytics Data. Measure the value of AI tools for your company's efficiency and performance.

Course 52

Course Marketing Analytics Google 52

Cision

DECEMBER 15, 2016

Q: How do you measure “share of voice”? Steve: While we recognize there are a number of ways, with increasing levels of sophistication associated to measure share of voice, at Sodexo we use a very basic ‘brand mention’ method to establish our baseline. Steve: This is both a good and difficult/situational question.

Measurement 120

Measurement B2C Construction Analysis 120

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

DECEMBER 31, 2019

7) PR Measurement: A Pulse Check on How Communicators Show Value. We asked PR pros to identify the top metrics they use to show results and here’s what they said: Web traffic/web analytics: 73%. An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets.

Blogging 80

Blogging Publicity Marketing Survey 80

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

AUGUST 30, 2022

Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. Terms were not disclosed.”.

Publicity 85

Publicity Survey Enterprise Pitching 85