5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities.

Communications 78

Communications Policies Product Launch Reputation 78

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Beyond PR

JUNE 28, 2018

Furthermore, this type of insight starts to answer some larger marketing and PR questions. For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights. About Lee Ribeiro.

Analysis 40

Analysis B2C Case Study Product Launch 40

NewsWhip

MARCH 10, 2021

For this analysis, we are looking specifically at coverage that mentions specific brands, rather than the industry trends as a whole. Gardein’s top article came in the form of a new product launch, with their meaty soups garnering almost 20k engagements via a VegNews article. The most engaged vegan meat alternative brands.

Company 78

Company Marketing Product Launch Viral 78

The Hoyt Organization

APRIL 17, 2024

Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. This can give you valuable insights into their strategies, product launches, and media coverage. It can also provide valuable information on PR trends you can utilize in your strategy.

Google 92

Google Publicity Customer Service Web 92

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. It’s pull marketing to promote a sense of thought leadership.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

When writing that quarterly PR plan, make sure to consult the marketing ed-cal for holidays around which to build visibility activities, making sure to coordinate with marketing campaigns.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Agility PR Solutions

DECEMBER 10, 2019

Getting the word out about a new product launch, store opening or major announcement is a critical piece of growing a business. But in a world of nonstop marketing messages, how do you cut through the noise and make sure a message stands out? The key is to create a public relations plan that will […].

Strategy 88

Strategy Product Launch Publicity Marketing 88

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? From the investment expert who weighs in on a stock market dip, to the child safety author who shares Halloween advice for parents, expertise makes the media world run. How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. What is Influencer Marketing? What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Shift Communications

AUGUST 23, 2016

Situation Analysis. We also need to consider our competitive landscape by taking a looks at the campaigns undertaken by other companies in our market. One thing that hasn’t changed, though, is the need to have an active, strategic plan in place to guide your communications activities. Objectives.

Company 60

Company Analysis Healthcare Product Launch 60

Shift Communications

JULY 22, 2015

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. From social media on-site analytics to third party data aggregators, we as marketers and communicators have SO MUCH DATA at our fingertips that it can sometimes seem overwhelming.

Product Launch 60

Product Launch Report Resources Analysis 60

Beyond PR

APRIL 5, 2018

Conduct Market Research For Campaigns. Media monitoring can serve as market research analysis for campaigns or new products your company is developing. Comms must be able to acquire and understand market research quickly to fuel content and campaigns that take advantage of emerging trends. About Lee Ribeiro.

Company 73

Company Media Crisis Insurance 73

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. Take social media marketing for instance. The same can be said for press release and content distribution channels as more and more marketers are waking (back) up to the benefits of earned media. Find a newsworthy story angle. How newsworthy is your angle, though?

Strategy 96

Strategy How To Software Media 96

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

B2B 60

B2B Analytics Google B2C 60

Sword and the Script

SEPTEMBER 3, 2019

That sounded useful so I took a look at the company’s product description on their website and several things stood out: Integration with your email client – Outlook or Gmail – which sounds fantastic. Most PR vendors try to serve as an email marketing tool, and they do a clunky job. 3) What the Cision and Edelman partnership means.

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

APRIL 9, 2024

An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. We are well past the pandemic now, and live events have returned to the marketing mix.

B2B 126

B2B Study Report Product Launch 126

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Click thumbnail image below to view press release Key Takeaway Deloitte’s press release highlights the company’s expertise in market analysis and data-driven forecasting of holiday retail trends.

Examples 116

Examples Energy Retail Product Launch 116

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years.

Examples 62

Examples Product Launch Data Report 62

Onclusive

JULY 27, 2023

Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Internal International Resources 354

Prohibition

JANUARY 14, 2022

A senior marketing executive/customer service representative and; A skilled and experienced team of copywriters. Who will liaise with the affected departments, such as marketing and communications? The situation you face may call for such an analysis: You are aware of a problem but do not know how best to go about addressing it.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 10, 2021

It comes down to product launches. Risk management is a little different in that it’s kind of held together with more statistical analysis, more history. Chris: We have to be aware of everything, quite frankly. It comes down to every customer service interaction. That area may be a little difficult.”

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Competitor Analysis: Observing competitors’ PR tactics for strategic planning.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

If a company has a very high bar for success – say, a large number of national placements for a product launch – and is only offering the firm a short-term arrangement, that likely constitutes a contract theory failure. But, then, you probably knew that. Does the contract take future unknowns into account?

Publicity 120

Publicity Product Launch Construction Exercises 120

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The key factors here are thorough situation analysis, competitive set, budget and target audience as part of the planning. However, like those freight company signs that warn “contents may shift,” measures for success may change as a team gets to know a product and category. Consider market research.

Measurement 120

Measurement Study Data Agency 120

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210