Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 92

Trends Brand Branding Analytics 92

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. “Our future relies upon our ability to adopt new tech tools to analyze complex data, engage diverse audiences and measure tangible impact,” he says.

Study 123

Study Communications Technology Analytics 123

5W PR

NOVEMBER 2, 2023

While this measure is designed to protect players , it can affect the flow of gaming experiences. These technologies are being leveraged to transform various aspects of gaming and betting. This real-time data analysis empowers players to make dynamic bets while a sporting event is in progress, adding a new dimension to sports wagering.

Trends 78

Trends Sports Advertising Advertising 78

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Wadds Inc.

FEBRUARY 15, 2023

The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors. In part two Hartley explores the unique nature of how crises can start and play out online.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 63

Internal International Data Media 63

Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. They reflect the economic and technology trends in which organisations operate. If accounting is to give value it should learn to measure and report them appropriately. Intangible value drivers and value are not going away.

Reputation 94

Reputation Measurement Brand Branding 94

Stephen Waddington

JANUARY 10, 2019

Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms. The third-party tool market goes a stage further and enables more sophisticated analysis and data manipulation. These include manual keyword analysis and coding, and sentiment analysis.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Newsfile

DECEMBER 20, 2023

This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives. How AI Transforms ESG Reporting AI is transforming ESG reporting by improving data accuracy and streamlining analysis. First, different companies report varied data , leading to inconsistent ESG measurements.

Tools 52

Tools Report Energy Case Study 52

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge.

Analysis 195

Analysis Media Trends Data 195

NewsWhip

OCTOBER 23, 2020

David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia , partnered with us to solve several communication challenges for a very large technology client who is transforming digital entertainment across SE Asia. . BL: Your role at H+K is largely focused on measurement innovation.

Local 78

Local Analysis Measurement Data 78

NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Here’s a roundup of other news and links from the world of PR technology.

SEO 130

SEO Content Marketing Marketing Software 130

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

Practical Law Construction

NOVEMBER 2, 2022

Building on the 2021 edition, the Report offers the first year of trend line analysis by drawing on the expert opinions of around 4,000 professionals across four broad world regions: the Americas, Asia Pacific, Europe, and the Middle East and Africa. This is why the 2022 edition of the RICS Sustainability Report (Report) is so timely.

Report 52

Report Construction Energy Real Estate 52

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. To communicate effectively across a full range of platforms and technologies. To facilitate relationships and build trust with internal and external stakeholders and communities. Chartered status is typically recognised a measure of competence within a profession.

Publicity 167

Publicity Ethics Training Education 167

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international.

Twitter 87

Twitter Social Media Media Analysis 87

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. ResponseSource also offers press release distribution and a media database. PR tech mentions. New PR tech. Media monitoring.

Pitching 88

Pitching Report Software Survey 88

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

OCTOBER 4, 2018

Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. My thanks to everyone involved in the panel.

Ethics 90

Ethics Tools Groups Government 90

Stephen Waddington

OCTOBER 20, 2020

Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms. Many of the companies in this analysis are the agency titans of the coming decade,” added Ingham. It’s a group created by Hard Numbers’ founder Daryl Sparey. There’s also innovation in business models.

Agency 117

Agency SEO Groups Energy 117

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 117

Technology System Tools Government 117

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Run a gap analysis.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Set your goals and objectives and determine how you'll measure your success. Bottom line?

How To 104

How To Fashion Banking Industry 104

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Doctor Spin

NOVEMBER 16, 2023

This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). How To Create Knowledge This integrated list presents a holistic view, encompassing various aspects of reasoning, methodological approaches, data analysis perspectives, and philosophical frameworks. Clear thinking. Qualitative vs quantitative.

eBook 52

eBook Analysis System Data 52

Solo PR Pro

DECEMBER 22, 2020

AMEC Global Summit on Measurement. Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. To communicate effectively across a full range of platforms and technologies. To facilitate relationships and build trust with internal and external stakeholders and communities. Chartered status is typically recognised a measure of competence within a profession.

Publicity 72

Publicity Ethics Training Education 72

Mindful Marketing

DECEMBER 17, 2015

Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. You are a founding member of PR Boutiques International. What is one technology you cannot live without?

Communications 50

Communications Marketing Internal International 50

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services.

Agency 88

Agency Energy Crisis Management Industry 88

Bianchi Biz Blog

MARCH 18, 2021

Yet, our experience with first-time reporters, together with our analysis of the quality and level of ESG reporting by the world’s biggest companies, has yielded fresh insights about ESG reports. One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain.

Report 79

Report Company Data System 79