Agility PR Solutions

APRIL 26, 2020

The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand. A huge amount, 92 percent, of marketers recently surveyed by marketing research firm Econsultancy said that staging productive events online will be crucial for at least the near future.

Survey 148

Survey Strategy Brand Branding 148

Sword and the Script

APRIL 13, 2021

With NLP, machines can make sense of written or spoken text and perform tasks like translation, entity extraction, and linking (the Apple example), topic classification, sentiment analysis, and more. For instance, sentiment analysis at a document level is about determining if the document explicitly expresses a negative sentiment.

Analysis 78

Analysis Marketing Engineering Data 78

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! SimilarWeb. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

Agility PR Solutions

JULY 21, 2021

The big question on everybody’s minds these days is what the future holds for virtual events and meetings. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave new world?

Trade Shows 148

Trade Shows Meeting Corporate Tools 148

Cision

MARCH 21, 2017

Below are some of the major events and announcements that shaped the current state of the media.

Infographics 280

Infographics Industry Media Consumer 280

Agility PR Solutions

NOVEMBER 8, 2021

It’s hard to believe that after the past 18 months, we are still trying to navigate the best approach to staging an event amid the seemingly never-ending COVID-19 pandemic. The post What we learned about events during COVID—and 5 ways to prepare for what’s next appeared first on Agility PR Solutions.

Analysis 116

Analysis Trends Publicity 116

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. And that’s how G2Planet got started in creating technology platforms to manage marketing events. His first client came in 2002.

Industry 74

Industry Marketing Enterprise Mobile 74

Onclusive

SEPTEMBER 27, 2021

And with our AI-driven sentiment analysis, you’ll always know how people feel about your brand and your competitors so you can create more great content your audience will love and ensure that the positive outweighs the negative. Automated Reporting to Track Campaigns, Monitor Events & More.

Social Media 369

Social Media Media Enterprise Viral 369

Agility PR Solutions

SEPTEMBER 16, 2020

Nearly eight months in, virtual events are quickly replacing in-person events. With a larger number of people realizing the convenience of the former, it’s highly likely for virtual events […]. The post 4 examples of successful virtual events in 2020—and what made them work appeared first on Agility PR Solutions.

Examples 98

Examples Analysis Trends Publicity 98

5W PR

JANUARY 3, 2024

CES 2024 is a major event, and early planning allows for comprehensive strategy development and execution. Benchmarking against competitors Research what competitors have showcased in previous CES events. Virtual presence Given the evolving landscape of events, ensure a strong digital presence.

How To 78

How To Analysis Resources Trends 78

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. Next year, that show will also coincide with the massive CES show in Las Vegas, which has become a key industry event over recent years … but which can be too expensive for many automotive and mobility suppliers.

Automotive 99

Automotive Mobile Trade Shows Engineering 99

Agility PR Solutions

JANUARY 15, 2019

When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. Hype can be defined simply as interest in your event, with greater hype associated with both a greater number of potential […].

Local 106

Local Brand Branding Analysis 106

Onclusive

FEBRUARY 7, 2023

As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. If you can anticipate opportunities and events that your business can align to or potential crises facing your industry, you can proactively prepare and act. How do you get to know your stakeholders?

Reputation 195

Reputation Brand Branding How To 195

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes. Trends are cyclical.

Analysis 318

Analysis Viral Trends Software 318

Remote PR Jobs

JANUARY 30, 2024

By staying informed about industry developments, monitoring social media conversations, and conducting competitor analysis, PR practitioners can proactively identify opportunities for their clients or organizations to shine. Adaptability also enables PR professionals to effectively manage crises and unexpected situations.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

NewsWhip

NOVEMBER 22, 2023

Interest Quadrant The Interest Quadrant is an innovative precision mapping tool, utilizing AI to instantly identify the people and brands driving conversations around any topic, event, or narrative. Ideal for event analysis, competitor comparisons, and monitoring the impact of campaigns or crises. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

Onclusive

JULY 27, 2023

Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers. Attaching external event data aligns PR efforts with important upcoming activities.

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Looking for a quick rundown of major current events? Each episode provides a rich analysis of recent news and discussions on popular topics. The NewsWorthy . For Immediate Release. Women at Work. HBR editors open the doors to conversations in this podcast.

Sports 332

Sports Radio Retail Advertising 332

Reputation Us

JANUARY 8, 2024

To keep pace with this change and offer “what’s around the corner” analysis and “what actions to take,” ReputationUs ‘s President and Chief Reputation Officer Casey Boggs will be presenting the following topics at multiple events across the country this year. 2024 REPUTATION SPEAKING TOPICS 1.

Reputation 88

Reputation Crisis Management Crisis Analysis 88

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

NOVEMBER 20, 2023

Attending various conferences and events, I’ve witnessed AI becoming a more integral part of our programming. The report concludes with a Cost/Benefit Analysis for the Use of Generative AI Tools. However, as the months passed, I’ve seen a growing number of hands raised when I ask about experiences with models like ChatGPT,” Egan said.

Ethics 162

Ethics Communications Tools Analysis 162

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Trend Identification Trend analysis can help us to understand and decode consumer preferences and behaviours and organisations who are actively engaging with trend identification are able to optimise campaigns and boost ROI.

Social Media 62

Social Media Trends Analysis Media 62

PRSay

AUGUST 11, 2021

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. For example, I am looking for three takeaways from a current news event,” so “pitches need to be especially topical and add analysis to the news of the day.”.

Media Relations 195

Media Relations Trends Media Newspapers 195

NewsWhip

SEPTEMBER 26, 2023

Custom Reports Sometimes you need to spend a bit more time on analysis and know the full context, and for those situations we’ve also got you covered. These reports will be curated by experts and powered by the same great NewsWhip data you’ve come to rely on.

Analysis 78

Analysis Product Launch Report Data 78

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Though in-person events have taken a backseat in recent days, we can expect them to return in force one day.

Training 370

Training Media Training Reputation Crisis Communications 370

Agility PR Solutions

FEBRUARY 14, 2019

The post Six tips for marketers on how to host a successful influencer relations event appeared first on Agility PR Solutions. But that was no restaurant at the invitation-only soirée at Quincy Street. In fact, our PR […].

How To 87

How To Marketing Analysis Publicity 87

Deirdre Breakenridge

MAY 13, 2019

Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Example of video recognition technology.

Training 399

Training Video Analysis Data 399

Sword and the Script

JUNE 30, 2015

Instead of booking BASE jumpers on charges, what would happen if NYC embraced the stunt and made it an annual event? The city government could consult with BASE jumping experts for safety considerations, develop a lottery system for BASE jumpers to compete for a finite number of slots, and hosts and annual event – at 3:00 a.m.

Tourism 60

Tourism Film YouTube Government 60

Agility PR Solutions

JANUARY 31, 2019

The post First impression PR session—4 tips for looking better at events appeared first on Agility PR Solutions. It can take only a few seconds to create a first impression that’s less than sterling, and once that’s in place, it’s hard to dislodge it. If […].

Company 72

Company Analysis Brand Branding 72

PRSay

DECEMBER 15, 2023

More and more, communications professionals are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their organizations. PRSA has assembled a resources page to help inform the decision-making process.

Communications 170

Communications Employee Leadership Internal 170

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

AdExchanger’s newsletter gives subscribers access to business intelligence they won’t find anywhere else, exclusive invites to peer networking events, and ‘members-only’ discounts at industry conferences, while providing insight into all things adtech. AdExchanger. Digiday 5 Things to Know. CNN Reliable Sources.

Retail 320

Retail Healthcare Crisis Management Social Media 320

PRSay

JANUARY 26, 2021

Capitol as the point of interest for this analysis, then it is important to recognize that there isn’t any shortage of vulnerabilities that could impact this U.S. Jarring events can be traumatic for employees to process and cope with, and it is natural for many to look to leadership for clarity. If we look at the U.S. institution.

Crisis Communications 164

Crisis Communications Crisis Communications Leadership 164

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. If a launch, campaign, event, etc. Was there an underlying event that affected the market overall? Insights from your analysis, smartly applied to stakeholder goals will help engage and encourage active discussion.

Measurement 195

Measurement Report Reputation Analysis 195

Practical Law Construction

JANUARY 11, 2023

There are debates as to what concurrent delay actually means but the SCL Delay and Disruption Protocol, 2nd edition helpfully explains that it is: “the occurrence of two or more delay events at the same time (one an Employer Risk Event, the other a Contractor Risk Event) and the effects of which are felt at the same time.

Construction 97

Construction Analysis Hotels Internal 97